In a bid to increase its lifestyle appeal and implement new categories, Furla has signed
a three-year licensing agreement with leading Italian silk maker Ratti to produce and
distribute a collection of textile accessories for men and women.
Furla chose Ratti for its globally-consolidated reputation in the textile industry, for its extensive know-how in prints and its ability to interpret Furla's DNA with high-end products made with precious fabrics. Furthermore, both companies share a deep respect for their Made in Italy heritage and tradition.
The collection perfectly reflects Furla's values, legacy and modernity infused with joyfulness, bold colors and upbeat energy. It rolled out to Furla boutiques, select department stores, specialty shops and on furla.com in Fall 2015.
The scarves and stoles in silk twill and chiffon or modal blended with cashmere, silk and viscose come in a wide array of patterns - collages of Furla's iconic bags, drawings that nod to the world of graffiti and cartoons, blurry artsy swirls and the animal realm interpreted in both abstract and innovative versions. The men's line-up channels a metropolitan mood for a young and cosmopolitan man who updates his look with geometric patterns, inventive colour blocks and an exclusive camouflage motif.
Established in 1945 by Antonio Ratti, Ratti, which has been part of the Marzotto Group since 2010, is a key player on the international luxury textile scene, producing fabrics and accessories for men, women and home furnishings. It manufactures around five million meters of fabric annually.
“Our partnership with Ratti further proves Furla's ambitions to build a solid portfolio of lifestyle categories. In the textile field, Ratti is a high-profile global leader whose reputation to mix its print heritage and use of colour with forward-looking inventiveness is perfectly in line with our codes.” Eraldo Poletto CEO Furla.
“Both Ratti and Furla are rooted in Italian tradition and culture, which correspond to quality, style and research. Two companies that, inspired by globalization and the interaction among different cultures, have been able to change the approach to product and distribution. The strength of our identity has made innovation become the engine of our success”. Sergio Tamborini CEO Ratti.
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| Eraldo Poletto - CEO Furla |
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| Sergio Tamborini - CEO Ratti |
Furla chose Ratti for its globally-consolidated reputation in the textile industry, for its extensive know-how in prints and its ability to interpret Furla's DNA with high-end products made with precious fabrics. Furthermore, both companies share a deep respect for their Made in Italy heritage and tradition.
The collection perfectly reflects Furla's values, legacy and modernity infused with joyfulness, bold colors and upbeat energy. It rolled out to Furla boutiques, select department stores, specialty shops and on furla.com in Fall 2015.
The scarves and stoles in silk twill and chiffon or modal blended with cashmere, silk and viscose come in a wide array of patterns - collages of Furla's iconic bags, drawings that nod to the world of graffiti and cartoons, blurry artsy swirls and the animal realm interpreted in both abstract and innovative versions. The men's line-up channels a metropolitan mood for a young and cosmopolitan man who updates his look with geometric patterns, inventive colour blocks and an exclusive camouflage motif.
Established in 1945 by Antonio Ratti, Ratti, which has been part of the Marzotto Group since 2010, is a key player on the international luxury textile scene, producing fabrics and accessories for men, women and home furnishings. It manufactures around five million meters of fabric annually.
“Our partnership with Ratti further proves Furla's ambitions to build a solid portfolio of lifestyle categories. In the textile field, Ratti is a high-profile global leader whose reputation to mix its print heritage and use of colour with forward-looking inventiveness is perfectly in line with our codes.” Eraldo Poletto CEO Furla.
“Both Ratti and Furla are rooted in Italian tradition and culture, which correspond to quality, style and research. Two companies that, inspired by globalization and the interaction among different cultures, have been able to change the approach to product and distribution. The strength of our identity has made innovation become the engine of our success”. Sergio Tamborini CEO Ratti.
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