THE KASE INTRODUCES POPUP STORES FOR TRAVEL RETAIL

THE KASE, a brand concept specialising in ready-to-wear and on-demand customised fashionable items for smartphones, tablets and many more products, is now offering space-saving popup stores designed with airport retail in mind.

There are three types available:

THE KASE standard popup measures at 464 x 311cm with no roof making it compatible with all airport ceiling heights. It features 360° client visibility for sales advisors and an anti-vandalism cover, ensuring product safety at all times.

The premium popup also measures 464 x 311cm but features an integrated roof for better stand security. The stand also features impactful communication thanks to four integrated popup imagery displays.

The prestige popup is slightly larger than the previous two, measuring 494cm x 410cm. This popup allows for a wider range of products to be displayed and is large enough to allow customer walk-in. 

THE KASE’s objective is to become the world leader in fashion accessories for smartphones and tablets, a market that promises strong growth over the next decade. So far, THE KASE has opened 70 domestic stores in less than three years, with a team of over 5000 designers who have collectively created over 45,000 designs for over 100 difference personal devices. It opened its first airport store earlier this year at Manila NAIA.

Says Steve Rosenblum, CEO & Founder of THE KASE: “The flexibility of THE KASE system makes it absolutely perfect for travel retail, no matter the space available. The development of these popup stores creates even more opportunity for airport authorities and retailers to introduce a totally unique offer for customers with excellent margins and profitability.”

The KASE HISTORY

• 5 stores in Paris and surrounds open in December 2012!

• Acquisition of 114 stores from The Phone House July 2013 (formerly Best Buy Europe) 65

   stores opened by December 2013, 140 stores globally today

• Asia: Singapore first opening May 2013 (Ion Orchard), Hong-Kong first store November

   2013.

• Germany: Dusseldorf September 2013, Belgium November 2013

• USA: Staten Island Mall NY, Westfield Connecticut Post CT, Providence Place Mall RI

   Opening December 2013,  Garden State Plaza NJ March 2014.

• First Franchise store opens November 2013 in Belgium. Today 20 franchise stores      

   operated worldwide in France, Belgium, Switzerland, Philippines, Indonesia, Dubai, Saudi   

   Arabia, Turkey, South Africa.

• First Airport shop opens February 2015 at Manila NAIA

Steve & Jean-Emile Rosenblum

In 2000 Jean Emile and Steve Rosenblum launched the e-commerce site Pixmania.com which in 2011 generated sales of over €900 million. 35% of the sales were in France and the rest of the business came from 25 European countries with 1400 employees and a monthly traffic of 30 million unique visitors. Originally created to sell photographic equipment, by 2012 the product range included such diversified sectors as consumer electronics to jewellery, to baby products. The two founders also developed a marketplace allowing thousands of business partners to have access to their customer base. With their subsidiary e-merchant, they became a major player in the delegated e-commerce sector. After selling Pixmania to Dixons Retail for 366M€ enterprise value, and leaving their operational roles in 2012, the 2 brothers founded The Kase to become a worldwide player in the fashion accessories retail business.

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