Tyko Brands, one of the leading
suppliers of Watches and Sunglasses to the travel retail sector, will be
storming into 2016 after recording another extremely successful year for its
brand Breo. The UK born brand has recorded a 75% growth year on year since
2014, and has seen a phenomenal response by airlines and retailers since its
initial launch in 2008.
Within two years of its initial
launch, Tyko saw an incredible 4 million Breo units sold on-board; so it’s no
wonder that inflight sales will remain a core focus for Breo in 2016. But the
brand has also experienced a huge demand over the past 12 months from global
ground stores. From this demand Breo has managed to build a strong portfolio of
key retailer locations, which include 20 in the America’s, 18 within Europe, 10
in the Middle East and 7 within Asia Pacific.
Tyko Brands travel retail director Martin Lovatt comments, “The last
couple of years for the Breo brand has been amazing, we are currently seeing
average monthly sales of the range from 150 to 730 units, which is truly fantastic.
The extraordinary sales figures enjoyed on-board are now being mirrored in ground-shop
sales, so we are ensuring that collections are ideal for both distribution
channels.”
To support this monumental growth the Breo collection for 2016 will
increase by a remarkable 138%, ensuring that the portfolio offers a broad range
of designs to appeal to retailers and inflight alike. Watches will continue to
remain the core focus for the Breo 2016 collection, with the introduction of
new lines including Cosmo (£15), Moda (£45) and Orb10 (£45). The brand has also
developed its sunglass collection with the introduction of 5 new collections,
which sees 44 new designs and the range increasing from 70 SKUs to over 100 –
equating to a 138% increase.
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| Breo Cosmo |
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“Some of the Breo collections that have proven especially popular this
year have been our Sports Collection with new polarised models available from
£35-£45; the Junior Kids Collection from £15 to £20; the Breo Luxe Collection
that utilises strong, durable and high quality material; and the Breo Luxe
Bamboo collection, which adds a stylish and functional angle to a premium
collection. Both are available from £40-£45,” adds Lovatt.
In addition to the success of the Breo brand, Tyko Brands has also
seen a positive response to its Kartel collection. Kartel aims to offer
consumers diverse, on trend, top quality, and must-have products at truly
exceptional prices. The brand was introduced due to a recent resurgence in the modern
classic time-piece.
“We did a lot of research before bringing out the Kartel collection. We
found that even though there are a lot of brands catering for the ‘preppy’
market, the price points were £100+ so we saw an opportunity to target the volume
market and a slightly wider
target audience to include not
only ‘preppy’ but anyone who is style conscious. Someone who likes to be edgy
with their styling but looks smart whilst doing it – David Beckham is the
perfect example,” continues Lovatt.
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| Kartel | |
Retailing from £55-£80,
the 2014/2015 collection consisted of one collection with nine SKUs. For 2016
The Kartel collection has increased by 250% to include over five collections
with 23 models. Key features of the new collection include: high precision
Japanese movement, stainless steel case and metal mesh bracelet, variations of
genuine leather straps and Harris Tweed and a two year guarantee.
Tyko Brands has
also announced a major new chapter for Hippie Chic. Launching as an e-commerce
and travel retail exclusive brand, the product offering will increase by 400%
with new categories including jewellery and accessories. Specifically the
inflight collection will be increasing by 250% from eight to just under 30
SKUs, with two new watch collections (£10-£25) and jewellery consisting of
bracelets (£10-£15) and necklaces (£15-£20). Accessories will include 100%
cotton scarfs retailing at £15.
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| Hippie Chic Arva scarf |
