Perfect Start for Champagne Lanson with sparkling new festive campaign

Champagne Lanson - the natural choice for celebration for more than 250 years - has launched its 2014 French Travel Retail festive campaign: ‘Since 1760: The Perfect Start’ with a stunning new gift box for its Black Label Brut, Rose Label Rosé and Ivory Label Demi-Sec varieties. 

The new campaign will make its travel retail debut from September 1 with Aelia, highlighted during the month at both Paris CDG and Orly airports with high visibility back wall and gondola displays. As a special offer, there is 15% off the regular price of each bottle during the period. This new packaging will be available in other European airports for the Christmas period.

The idea behind the present Perfect Start campaign is to present Lanson as the Perfect aperitif for celebration at Christmas and New Year. The design interplays Champagne bubbles with the name Lanson spelled out in ‘crosses’ which work together to highlight the freshness of the product with a festive, celebratory feel.

Gold  stamping on the Black and Ivory Label boxes and pink stamping on the Rose Label box creates an elegant look with strong shelf appeal.

‘The gift box has been designed to symbolise the power, fruitiness and freshness which are the pillars of Lanson style whilst retaining its historic values,’ says Champagne Lanson Export Director Olivier de La Giraudiere. ‘During festive periods such as Christmas and New Year, Lanson is the perfect aperitif: the perfect start to a celebratory evening. And, of course, in travel retail this is a time when consumers are looking for the perfect gift to take to friends and family - or as a self treat.’

Notes to editors: Since 1760 the House of Lanson has been associated with quality and achievement. A Champagne made predominantly with Chardonnay and, above all, Pinot Noir grapes - supplied from among the greatest Crus of the Champagne region - Lanson has never used the malolactic fermentation method to create its wines, and never will. Long associated with sports sponsorship, including Wimbledon, the Monte Carlo Rolex Masters, BNP Parisbas Masters, and various motor sport, polo and golf tournaments, Lanson remains the Perfect Start for any celebration.