Perfect Start for Champagne Lanson with sparkling new festive campaign

Champagne Lanson - the natural choice for celebration for more than 250 years - has launched its 2014 French Travel Retail festive campaign: ‘Since 1760: The Perfect Start’ with a stunning new gift box for its Black Label Brut, Rose Label Rosé and Ivory Label Demi-Sec varieties. 

The new campaign will make its travel retail debut from September 1 with Aelia, highlighted during the month at both Paris CDG and Orly airports with high visibility back wall and gondola displays. As a special offer, there is 15% off the regular price of each bottle during the period. This new packaging will be available in other European airports for the Christmas period.

The idea behind the present Perfect Start campaign is to present Lanson as the Perfect aperitif for celebration at Christmas and New Year. The design interplays Champagne bubbles with the name Lanson spelled out in ‘crosses’ which work together to highlight the freshness of the product with a festive, celebratory feel.

Gold  stamping on the Black and Ivory Label boxes and pink stamping on the Rose Label box creates an elegant look with strong shelf appeal.

‘The gift box has been designed to symbolise the power, fruitiness and freshness which are the pillars of Lanson style whilst retaining its historic values,’ says Champagne Lanson Export Director Olivier de La Giraudiere. ‘During festive periods such as Christmas and New Year, Lanson is the perfect aperitif: the perfect start to a celebratory evening. And, of course, in travel retail this is a time when consumers are looking for the perfect gift to take to friends and family - or as a self treat.’

Notes to editors: Since 1760 the House of Lanson has been associated with quality and achievement. A Champagne made predominantly with Chardonnay and, above all, Pinot Noir grapes - supplied from among the greatest Crus of the Champagne region - Lanson has never used the malolactic fermentation method to create its wines, and never will. Long associated with sports sponsorship, including Wimbledon, the Monte Carlo Rolex Masters, BNP Parisbas Masters, and various motor sport, polo and golf tournaments, Lanson remains the Perfect Start for any celebration. 

Tyko Travel Retail reports exceptional results with new listings globally

Tyko Travel Retail has reported its strongest first quarter in three years – and the second most successful in the company's history – with significant growth in listings both in the air and on the ground. 'Particularly encouraging is that the growth has been organic; that is with existing product rather than because of new brands introduced,' explains Director Global Travel Retail Martin Lovatt. 'Our Breo and Hippie Chic watches are continuing to sell exceptionally well inflight and we are really making inroads into airport, border and ferry listings now.'

In 2012/13 Tyko Travel Retail launched its multi brand strategy with the introduction of two new brands Hippie Chic & One Tribe, seeing the company’s portfolio grow from just one brand, Breo, to three within the space of 12 months. With a portfolio of complementing brands Tyko Travel Retail aims to offer the global travel retail sector choice, from current fashion trends to original classic pieces in both watches and sunglasses.  'This strategy is clearly paying off,' continues Lovatt. 'Business has grown 36% in Q1 compared to the same period in 2012/13 and year on year we have experienced a very encouraging 80% growth.’

Inflight remains the company's core business and this year's launch of brands to the Americas market via agency WorldClassBrands is already paying dividends. 'We have secured a number of key listings including LAN Chile and United, where sales have been exceptional, further supporting Tyko’s belief that our brands are the ideal impulse purchase onboard,' adds Lovatt. 

Lovatt says growth outside the company's core airline business has been spurred by the introduction of the Breo Free Standing Display Unit earlier this year which enables retailers to sell a variety of watch models and sunglasses from an attractive, compact and easy to manager floor unit. 

In the Americas, through WorldClass Brands, we've now got a total of 13 FSDU's in place, two with independent border store operators PacCan and 1000 Island and 11 with DFA – seven on the southern US/Mexican border, three on the northern US/Canadian border and one at Miami International Airport,' continues Lovatt. 'The PacCan outlet alone gives us fantastic passenger potential with 1.5m customers travelling through the location in peak months from April to September,' he says. 

In the UK and Europe, Tyko is seeing excellent sales through its partnership with Nuance. The retailer added an FSDU in its Manchester T2 (Temptation) store at the end of May 14 and, says Lovatt, sales year on year are already up 125%.

In addition, a Counter Spinner introduced in Nuance’s latest offering at Manchester

Airport T2 (Attitude store), has seen sales exceed expectations since its 

launch a couple of months ago; leading to a similar unit going into its Cardiff Airport DF

Store at the beginning of June.

 'During the month 259 units were sold at Cardiff which was an incredible result,'

continues Lovatt, while several of Nuance’s locations in Europe are said to have

performed very well following the introduction of pedestal based BREO units. 

Locations include Zurich walk through L2, Arlanda, Lisbon, Geneva, and Toulouse.

Paul Donaldson Nuance’s General Manager UK commented: ‘The BREO brand fits very well with our passenger and Center Parcs guest profile. Young, Colourful and on Trend,

the product offers great quality and value for money. The sustained growth of the

brand over the summer period allows us to further develop our partnership and we

look forward to continued expansion in 2015.’

Continues Lovatt: 'The idea is that Tyko can offer a turnkey solution for any size or type of retail location from the Counter Spinner for smaller shops – which can sell watches or sunglasses or a combination of both – to the FSDU which allows a more extensive range of both to a wall unit where the combination options are even more flexible. A redesigned wall unit with Brittany Ferries, for example, has seen sales v budget up by 176% within just two months.’

Meanwhile, Hippie Chic and One Tribe watch brands both continue to outperform expectations. Designed as inflight brands, Lovatt says Tyko has been 'both surprised and delighted' by the interest from ground shops and ferries for both brands. Consequently a Counter Spinner is now available for Hippie Chic and a merchandising unit for One Tribe is under development.

'We're really pleased that Nuance is taking Hippie Chic for four locations in the UK while Stena has launched One Tribe onboard 30 vessels across the UK, Ireland and Europe from June 1. Initial sales have been so positive that Stena is also now adding Hippie Chic to the mix from August,' says Lovatt.  

In the run up to this year's TFWA World Exhibition, Lovatt claims that Tyko has never been in such a strong position: 'We're introducing a number of strong very exciting, on trend new brands in Cannes this year which are really different, innovative, and which capitalise on current trends,' he says. 'We've got a new stand in the Green Village K38; a dedicated and very knowledgeable team; and – as a company – are looking at different ways to serve our customers better, including new proposal forms designed to help buyers and make their selection process easier. Tyko is fast becoming a key player in the watch and accessory market in travel retail and, through working smarter and staying ahead of the competition, we're looking forward to one of our most successful years ever.'

Furla opens new store in Shanghai

Furla takes pleasure in announcing the opening of a 45sqm personalized new concept shop in shop in Shanghai Pudong Terminal 1 International with Sunrise Duty Free.

The new Furla store opened on August 12th with its AW14 collection.

Says Gerry Munday, Global Travel Retail Director: “Asia remains a key focal region in Furla's "Silk Route" business development strategy with China's key locations Beijing, Shanghai and Hong Kong all seen as vital locations for outlets both on domestic and travel retail markets.”

NITR KIT KAT Headphone global activation arrives to KLIA

Underlining the global appeal of KIT KAT and music, Nestle International Travel Retail has now taken its high profile Headphone promotion to Malaysia, partnering with Choc Stop International, Satellite Building, at KLIA. The promotion is running throughout August to take advantage of the Eid ‘Celebration Day’ in Malaysia, Singapore and Brunei, when it is customary for workers in the city to return to their home town to celebrate with their families.

As part of its category strategy to deliver incremental sales growth by converting more travellers to buyers through engaging compelling added value promotions, NITR is giving away a pair of fabulous, high quality KIT KAT branded headphones with minimum purchase valued at RM 90. Additionally, to further increase weight of purchase and transaction spend per shopper, there is a strong multi buy offers on the Kit Kat Share bag range.  

Says NITR Global Head of sales Alan Brennan: “We are confident this insight driven global shopper promotion with our retail partners CSS will replicate the same success achieved to-date in other parts of the world, in terms of delivering incremental category growth, through increased sales and  transaction value.”

CSS’s Group Marketing Manager, Ms. Shereen Lau adds: “We have an excellent business relationship with Nestle and were delighted to partner with them in this perfectly timed promotion. For our customers the activation is very appealing, combining a high quality gift with purchase along with attractive multi-purchase offers - both ideal during this very important gift-giving period.”  

“We are excited to launch “Chill to your Summer sounds.” in Asia as it brings confectionery to life through music! With premiums that appeal to both customers and shoppers, we are certain to receive positive results. Expect to see similar activations in China, Hong Kong, Singapore, Thailand and Philippines between June to August 2014” cites NITR Regional Business Manager Alvin Tan.

This KIT KAT activation is part of a global summer campaign with additional activations mobilised in key pan European airport locations, Asia and LATAM this summer, more details to follow shortly.  

AIR FRANCE-KLM CHAIRMAN AND CEO JOINS SPEAKER LINE-UP AT TFWA WORLD EXHIBITION & CONFERENCE

Air France-KLM Chairman and Chief Executive Officer Alexandre de Juniac will join the line-up of plenary speakers at the 30^th TFWA World Exhibition & Conference on Monday 27^th October in the Palais des Festivals, Cannes.

He will address the challenges facing the airline business amid ever-fluctuating trading conditions, as Air France-KLM seeks to build on its position of leadership a decade on from the merger of the French and Dutch flag carriers. 

Thom Rankin, TFWA Vice-President commented: “Alexandre de Juniac leads the airline with the largest long-haul network out of Europe so he is well-placed to provide fascinating insight into the way in which international civil aviation is developing around the world. We are delighted to be able once again to present a conference and workshop programme which will give delegates from every sector of our business informed commentary and stimulating debate.” 

Alexandre de Juniac joins Gen. Colin Powell, USA (Ret.), 65^th US Secretary of State, Andrea Guerra, Chief Executive Officer, Luxottica and Erik Juul-Mortensen, President, TFWA as keynote speakers at Monday’s plenary conference.

For the first time Latin America will be the focus of the annual Market Watch Workshop on Tuesday 28^th 08:00-09:00 in the Salon Croisette, Majestic Hotel.

The Market Watch: Latin America Workshop will explore duty free and travel retail in the region, including infrastructure developments, market and product trends and changes to customer profiles.

Speakers will include Enrique Urioste, President of Latin American duty free association ASUTIL and CEO of leading regional retailer Neutral, Pedro Castro, World Duty Free Group International Operations Director and ASUTIL board member, and Peter Mohn, Partner and Co-founder of m1nd-set Global Marketing Intelligence & Solutions, who will present key findings from research commissioned by TFWA into travellers in Latin America.

Meanwhile TFWA is joining forces with French manufacturers’ union Unifab to hold a Working Lunch on the threat posed by counterfeit goods on Tuesday 28^th 12:30-14:00. In a session designed to encourage exchange and debate, a panel of experts will open the discussion on the growing threat that counterfeit goods pose to the duty free & travel retail industry, presenting illustrative case studies. Speakers will be announced shortly.

The Airline & Retailer Workshop: Inflight Focus on Wednesday 29^th 08:00-09:00 in the Salon Croisette, Hotel Majestic, will give delegates a chance to explore product trends, sales techniques and advances in technology within the inflight retail market. 

The panel of speakers will include Jasmine Li, Manager Inflight Sales and Service Development, Cathay Pacific, Ana Rita Aragão, Inflight Sales Director, Lojas Francas de Portugal/TAP Air Portugal and Joe Harvey, Chief Sales & Marketing Officer, Tourvest Inflight Retail Services.

Further details of the Conference and Workshops with speaker biographies can be found at http://tfwa.com/duty_free/TFWA-World-Exhibition-Conference.20.0.html

Participation in the Conference and Workshops is open to all delegates. Registration is not required for the conference; for registration for the workshops, including the Working Lunch, please contact conference@tfwa.com.

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