In
line with the brand's new concept store design, Furla has refurbished
its 18m2 boutique at Milan Linate Airport, operated with Dufrital.
The refurbishment took place on the 8th
of December.
The
new look interprets
Italian lifestyle in a contemporary way, together with creative
spirit, refined design and timeless elegance. The look draws
inspiration from the architectural details of the beautifully
restored 18th century Villa in Bologna -headquarter of the brand-
where tradition fuses contemporary design.
The
new concept store draws inspiration from the architectural details of
the beautifully restored 18th century Furla Villa in Bologna.
Elements such as the architraves of the doors, the profiles and the
frames of the walls and of the ceilings have been adopted for retail,
using natural tones with pastel colours. Materials used include
Italian travertine marble, rosewood, glass and metals.
Says
Gerry Munday, Furla Global Travel Retail Director: ‘This
refurbishment is inline with Furla’s policy to introduce the new
concept store design wherever possible, enabling airport retail to
reflect the same high quality brand essence that is the trade mark of
Furla in the leading fashion capitals of the world.’
Notes
to editors
Last
year Furla
reported a turnover of €212
million,
representing an 18% increase
from
2011. Earnings before
interest, taxes, depreciation and amortization reached 15%, equal to
€32 million. Furthermore, in the same period, Furla's travel retail
business has increased by 93%.
Today
Furla is present in 91 countries with five subsidiaries in France,
Hong Kong, Japan, Korea and the United States. 80% of distribution
is retail, with 328 mono-brand stores (153
Furla boutiques and
175 authorised retailers), and 20% via wholesale through 1290 select
multi-brand and department stores.
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