Friday, 13 December 2013

Furla refurbishes in Milan

In line with the brand's new concept store design, Furla has refurbished its 18m2 boutique at Milan Linate Airport, operated with Dufrital. The refurbishment took place on the 8th of December.




The new look interprets Italian lifestyle in a contemporary way, together with creative spirit, refined design and timeless elegance. The look draws inspiration from the architectural details of the beautifully restored 18th century Villa in Bologna -headquarter of the brand- where tradition fuses contemporary design.

The new concept store draws inspiration from the architectural details of the beautifully restored 18th century Furla Villa in Bologna. Elements such as the architraves of the doors, the profiles and the frames of the walls and of the ceilings have been adopted for retail, using natural tones with pastel colours. Materials used include Italian travertine marble, rosewood, glass and metals.

Says Gerry Munday, Furla Global Travel Retail Director: ‘This refurbishment is inline with Furla’s policy to introduce the new concept store design wherever possible, enabling airport retail to reflect the same high quality brand essence that is the trade mark of Furla in the leading fashion capitals of the world.’

Notes to editors
Last year Furla reported a turnover of €212 million, representing an 18% increase from 2011. Earnings before interest, taxes, depreciation and amortization reached 15%, equal to €32 million. Furthermore, in the same period, Furla's travel retail business has increased by 93%.

Today Furla is present in 91 countries with five subsidiaries in France, Hong Kong, Japan, Korea and the United States. 80% of distribution is retail, with 328 mono-brand stores (153 Furla boutiques and 175 authorised retailers), and 20% via wholesale through 1290 select multi-brand and department stores.

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