November
9th
saw the opening of a new premium Glenfiddich Whisky Corner at
Scandlines BorderShop in Puttgarden in partnership with William Grant
& Sons Global Travel Retail and local distributor Hans Just A/S.
The official ‘Grand Opening’ takes place on November 27.
The
100sq m shop-in-shop, designed and built by HRG, aims to raise the
profile of all whiskies within the store through the creation of a
sophisticated and elegant zone featuring wood furnishings, a
combination of wall bays and gondolas, plus a central bar which is
signed ‘Discover the Perfect Whisky’ and has a ‘Tasting’
area.
While
Glenfiddich is the main focus brand within the area, other William
Grant & Sons brands are also available including The Balvenie,
Grant’s, Tullamore D.E.W. and Monkey Shoulder. Non William Grant &
Sonsbrands are also offered.
‘This
new Glenfiddich Whisky Corner provides an eye-catching, dedicated
setting for customers, both introducing a variety of premium,
ultra-premium and rare quality whiskies to new customers whilst also
engaging with existing aficionados,’ says Scandlines
BorderShop Category Manager Martin Olsen.
‘This new environment is part of our ongoing mission to upgrade the
quality of our offer to customers, with a particular focus on our
Swedish friends.’
Included
within the area is a Special Selection display which includes premium
and travel retail exclusive presentations such as Glenfiddich Age of
Discovery collection, The Balvenie 25 Year Old and Glenfiddich 21
Year Old.
Adds
Olsen: ‘We
are really excited about the new look of the Whisky Corner. William
Grant & Son has done an excellent job in recreating the spirit of
whisky within the atmosphere of the shop.
We hope that customers will enjoy the full whisky experience whilst
being introduced to some of the very best new, exclusive and rare
whisky expressions.’
William
Grant and Sons Director
Europe Travel Retail André de Almeida comments: ‘We
are thrilled to have been able to work with Scandlines and Hans Just
on the opening of this new Glenfiddich Whisky Corner. It is
fantastic to be a part of a team dedicated to upgrading and improving
the image of whisky in an interesting and engaging way for consumers
– enabling them to experience, enjoy and hopefully buy! I must
thank the teams at Scandlines and our distributor, Hans Just, for
their great work.’’
The
opening of the Glenfiddich Whisky Corner illustrates the importance
of the Nordic region to the William Grant & Sons portfolio, where
border trade is an integral part of the Scandinavian way of life:
‘This
new concept provides us with a unique opportunity to reach the
consumer in Nordic markets, and through the Glenfiddich Whisky Corner
we are both building value and supporting one of our valued
customers,’ adds de Almeida.
William
Grant & Sons uses Hans Just A/S as its exclusive Nordic
distributor for all brands.
Notes
to Editor
About
William Grant & Sons
- William Grant & Sons, Ltd. is an independent family-owned distiller headquartered in the United Kingdom and founded by William Grant in 1886. Today, the luxury spirits company is run by the fifth generation of his family and distils some of the world’s leading brands of Scotch whisky, including the world’s favourite single malt Glenfiddich®, The Balvenie® range of handcrafted single malts and the world’s third largest blended Scotch Grant’s® as well as other iconic spirits brands such as Hendrick’s® Gin, Sailor Jerry®, Milagro® Tequila and, most recently, Tullamore D.E.W. Irish Whiskey.
- Click on www.williamgrant.com and www.glenfiddich.com for more information on the Company and its brands
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