With
the successful Smurfs 2 movie now in full swing, Perfetti Van Melle
is introducing a second Smurfs confectionery line. This follows the
massive success of its Smurf Markers, which have been a sell out
success in most travel retail markets.
The
new Chupa Chups Smurf House features 4 Smurfines, a game, and 6
strawberry flavoured lollipops. Perfect as a children’s gift, the
Smurf House has an advised RSP of €8.95
and will be available from
the end of this year.
“Considering
the huge success of the Smurf Markers, we thought it would be hugely
beneficial to expand upon the Smurfs line,” says Susan de Vree, PVM
Travel Retail Director. “The Chupa Chups Smurf House represents a
fantastic gifting opportunity for children as well as an ideal item
for entertaining them during the journey. We definitely expect the
new line to be as successful as the original Smurf Markers.”
The
new Smurfs products will be on show on PVM's stand at TFWA World
Exhibition (Mediterranean Village, stand no P17).
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