Perfetti
Van Melle GTR are pleased to announce two new additions to its Mentos
Gum range of chewing gum, Mentos Gum Sweet Mint White and Green Mint
White.
The
two flavours with a dental approach are an expansion of the proven
successful range that is already widely distributed. The new
additions are perfect for impulse purchasing at the cast till point.
They are packed in the same recognisable and unique bottle that is
eye-catching to the traveller and easy to bring on their journey.
These
new travel retail exclusive Mentos contain 65 dragees and are
sugarfree, appealing to the more health conscious passenger. They
will be displayed on a Mentos Gum Bottle Slimwheel display and a
Mentos Gum Bottle rack display for maximum visibility.
“We
are delighted to be expanding our Mentos range of chewing gums,”
says Susan de Vree, PVM Travel Retail Director. “With the unique
packaging and visibility tools at our disposal, we expect these to be
a huge hit when they hit duty free stores in July.”
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