One
of the ‘hottest’ sellers for Scorpio Worldwide this year has been
its Hot Diamonds jewellery collection. In fact, the brand has proved
so successful that for 2013 the collection is being extended with a
range of travel exclusive watches.
Since
taking on Hot Diamonds earlier this year, Scorpio has achieved
listings with major carriers globally including Air Transat, Etihad,
Hong Kong Airlines. Jet 2, Qantas, Ryanair, Singapore
Airlines,Thomson and US Airways. In addition, on the ground the
collection is listed by World Duty Free and Heinemann.
Particularly
successful has been the ‘Love Bites’ collection which features
different pieces of fruit such as an Apple, Pear, and Banana, along
with the Paradise Flower and Levanter designs. Every piece features
at least one real diamond, and is rhodium plated for longevity.
‘The
beauty of the Hot Diamonds collection is that it is perfect for all
airlines – scheduled, charter and low cost,’ says Scorpio
Worldwide sales and marketing director Richard Kennedy. ‘The
quality is superb for the price points and the designs are very
unique and individual. For the passenger, the pieces make a perfect
gift or self purchase impulse item.’
New
for 2013 in the jewellery collection are five pieces from two ranges:
Entwine, a beautiful and contemporary yet classic collection and
Diamonds for all Seasons, a delicate reflection of nature, captured
in Sterling Silver and 18k Gold Vermeil.
Such
has been the success of the jewellery collection that Scorpio
Worldwide and Hot Diamonds have partnered to introduce a travel
retail exclusive watch collection, initially four models are
available with white or black faces, white or black leather straps,
and dials in white, black, stainless steel and rose gold.
‘Prices
will be around the £69-£99 mark which we believe is perfect for
inflight,’ continues Kennedy. ‘The introduction of the Hot
Diamonds watch collection is a perfect example of Scorpio Worldwide
partnering with its brand suppliers and developing specific lines to
meet the needs of the inflight sector. With a listing already secured
with British Airways long-haul, we’re very confident that the range
will be a top seller for 2013.’
Press
contact: Rowena Holland, Essential Communications.
December
2012
No comments:
Post a Comment