Scorpio
Distributors and Emirates Airlines joined forces earlier this year in
an exciting cabin crew incentive program called The Big Idea.
Sponsored
by Scorpio, with a first prize of $5,000, the Big Idea invited
Emirates crew to come up with ideas for potential inflight products.
Prizes were also offered for the runner up ($2,500), while each of
the eight finalists received gifts from Scorpio. As an added
incentive, the winning entry would be produced by Scorpio and sold
onboard Emirates.
Attracting
more than 200 entries, the winning submission from Michelle
Carbonnell was a piece of jewellery reflecting all colours of the
rainbow in crystals. Scorpio hopes to have the piece in production
and available onboard by July 2013 latest.
‘We
were absolutely delighted with the response to the Big Idea,’ says
Scorpio Group Managing Director Stuart McGuire. ‘The enthusiasm to
the concept from crew was incredible and the ideas put forward were
really very well thought out and inventive. It’s certainly
something that we want to run again with Emirates and can see it
becoming a bigger event next year.’
Added
John Sime, Vice President Retail Services, Emirates Airlines:
‘Incentivising cabin crew is extremely important in the Emirates
philosophy and Scorpio has always been very supportive in working
with us to create initiatives that will inspire our team. The Big
Idea has proved to be a very successful concept which the crew really
bought into.’
Runner up was Yousuf
Khan who came up with Comikase board game. Other ideas submitted by
the eight finalists included Cassandra Iuliis for her Bon Voyage
scarf collection; Cristina Naicu with her photo collection; Dannya
Baiocchi who created an Emirates Cabin Crew doll; Lilita
Kittisaksoontorn for her Gummy-Gimmick; Mario Cendana for The Edge;
and Nalina Narakorn for Aroma by Emirates.
Rowena
Holland, Essential Communications. Email: row@essentialcommunications.org
August 2012
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