Imperial Tobacco is pleased to announce that the smoker’s lounge we sponsored at the recent MEDFA (Middle East Duty Free Association) conference was a huge success.
Held at the Al Murooj Rotana Hotel, Dubai, on November 21-22, this was the 10th MEDFA conference and the second at which Imperial Tobacco was a platinum sponsor. It was attended by a record breaking 468 delegates of the world wide Duty Free business.
The lounge offered the delegates the opportunity to recharge and discover its premium Davidoff brand in a relaxing outdoor environment. Whilst there, they could take part in the Davidoff quiz – answering a series of questions on the brand and about their favourite place to travel to- via two large touch screens.
Imperial Tobacco is pleased to announce that the winner is Mr Rahib Sfeila from Gulf News who won a trip for two to a destination of his choice.
“The smokers lounge proved to be a real success and delegates had fun participating in the travel quiz,” says Gotje Rogall, Imperial Tobacco Premium Brand Manager – Global Duty Free. “It was an excellent opportunity for us to show our business partners how we engage with our consumer. We turned one delegate into a lucky traveller!” The lounge was a venue to network and to get feedback from Imperial’s customers about latest brands news.
December 2011
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