Relaunched this year, vintage British watch brand Old England is targeting travel retail with its range of bold and colourful timepieces. The brand has gained a first-time listing with British Airways for its long-haul routes from November and is confident this will act as a springboard for further business in the travel retail sector.
Originally launched in 1967, this defiantly British brand captured the spirit and energy of London’s role as a fashion capital. With fans and wearers of the brand coming from musical, fashion and even true royalty, Old England enjoyed success in the UK as well as the USA and other international markets. This year, has seen a relaunch of Old England with a small collection of pieces true to the brand’s original archive.
British Airways is listing an iconic piece that represents all of Old England values of ‘British-ness’ and fashion bravery. With its oversized case, vibrant Union Jack dial, and hi-gloss strap this is a piece that remains true to its 1960s heritage whilst remaining utterly relevant to today’s lover of fashion accessories. It is priced onboard at £85.00
Says Philip Woolff, Sales & Marketing Director, Old England Watches: “With its strong British design theme, we’re certain that Old England watches will prove to be perfect for the travelling consumer – ideal for those who want to take ‘A piece of Britain’ home with them either for themselves or as a gift. They’re the ideal destination merchandise!
“We’re delighted that British Airways is the first airline to carry an Old England watch. With its British identity and global reach, we couldn’t think of a better airline than BA to help re-introduce the brand to the travelling consumer.”
Old England is developing a strong presence on the UK retail market with listings through Selfridges in London and Manchester and Boutique by Goldsmith stores in Westfield, Stratford and Lakeside, as well as selected fashion retailers. “Alongside this we hope to build a market for the brand in the travel retail sector over the coming months, both inflight and on the ground” continues Woolff. ‘Old England is stylish, contemporary and definitely different to anything else in the market.’
Press enquiries: Rowena Holland, Essential Communications.Email:row@essentialcommunications.org
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