Monday, 26 February 2018

Furla emphasises its Men's collection in Orlando

Furla returns to Orlando this year for the Summit of the Americas with an increased focus on its Men’s collection (booth 923).

The Furla’s Fall/Winter 2018-19 Men Collection tells, once more, a story. The story of a journey through time: a man’s spirit – his desire for freedom – expressing itself through the decades of Italian design. The curvilinear shapes of military motorcycles from the 1940s, the cool lightness of 1950s mopeds, the freewheelin’ 1960s and the austere, geometric lines of the 1970s/1980s.

The majestic menace of wild animals, like the leopard – an animal that has already inspired Furla in these past few seasons – and the geometric linearity of the almost industrial-looking, graphic its black and white Tartan.
Furla Mercurio is the perfect line for men who love to live on the edge: like panthers, or tigers. Rebels at heart. The motto? Stay Reckless, inscribed on the bags in large, bold lettering.

The Furla Icaro line is inspired by the sheer power and strength of the great distance’s motorcycles, for men who travel, who need the highest degree of reliability. The design is aggressive, especially for the messenger bag (Furla’s new identifying product). It's a line for men who love rock music, a line for bikers: the purity of the classic black studded leather’s jacket, the nylon satin bag embroidered with a dragon (inspired by flight jackets from the 60s).

The Furla Giove references the Dolce Vita, the light blue tones and the yellow ochre evokes the slightly dusty facades of Rome’s palazzi.

The Furla Marte Line evokes customized motorcycles – the Art Bikes: unique pieces, created especially for the most experienced and discerning riders. An all-metallic line maybe more attuned to the world of aeronautics rather than to motorcycling: it’s a line for men who race their bikes as if they wanted to fly. Clean straight lines for a functional, classic but aggressive formal, businesslike style. The smooth printed materials and the scratched nappa. A world of animal prints - the cheetah, the eagle, the falcon - remixed with geometric backdrops.

The Furla Atlante line references the world of racing - pure, extreme speed and the sense of adventure: 3-D effects, geometries with different levels of prints and color.
The Furla Ulisse line, with its backpacks and fanny bags, plays with the personalization of Furla’s iconic teddy bear from the Uomo collection.

 “The Furla Men’s collection has really taken off this past year and we are absolutely delighted to be showcasing it in Orlando. The Summit of the Americas trade show is a great opportunity for us to further our business in the Americas, and we very much look forward to attending.” Says Gerry Munday, Furla’a Global Travel Retail Director.

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