Since its initial launch in 2015 into the travel retail channel, Accolade Wines’ Da Luca Prosecco has proven to be a glittering success. With a variety of listings including World Duty Free, the prosecco has helped drive the success of the sparkling wine market in the channel, and is now Accolade Wines’ number one selling wine within UK travel retail.
To further grow the brand and the sparkling wine category, Accolade Wines recently launched a Sparkling Rose to provide a slightly sweeter sparkling option for travellers. The launch was supported by large scale sampling campaigns and impactful feature walls.
Running in numerous UK airports, the launch was a huge success with both the Da Luca Prosecco and Sparkling Rose recording sales of +225% vs the same time last year.
Rupert Firbank, Commercial Director, Accolade Wines, comments “The introduction of this new Da Luca Rose is a welcome addition to our portfolio. The original Da Luca has seen results that were far beyond our expectations, so we knew we had to expand the brand in some way. Sparkling Rose is extremely popular in the UK, but there is almost no availability in travel retail, so we saw a great opportunity in the market.
“The results we have recorded from the launch are outstanding, and we are looking forward to seeing what the future holds for the Da Luca brand.”