Since its initial launch in 2015
into the travel retail channel, Accolade Wines’ Da Luca Prosecco has proven to
be a glittering success. With a variety of listings including World Duty Free, the
prosecco has helped drive the success of the sparkling wine market in the
channel, and is now Accolade Wines’ number one selling wine within UK travel
retail.
To further grow the brand and the
sparkling wine category, Accolade Wines recently launched a Sparkling Rose to
provide a slightly sweeter sparkling option for travellers. The launch was
supported by large scale sampling campaigns and impactful feature walls.
Running in numerous UK airports,
the launch was a huge success with both the Da Luca Prosecco and Sparkling Rose
recording sales of +225% vs the same time last year.
Rupert Firbank, Commercial Director,
Accolade Wines, comments “The introduction of this new Da Luca Rose is a
welcome addition to our portfolio. The original Da Luca has seen results that
were far beyond our expectations, so we knew we had to expand the brand in some
way. Sparkling Rose is extremely popular in the UK, but there is almost no
availability in travel retail, so we saw a great opportunity in the market.
“The results we have recorded from
the launch are outstanding, and we are looking forward to seeing what the
future holds for the Da Luca brand.”
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