Cannes, 2 October 2017 – Stoli Group has added Cenote Tequila to its growing spirits portfolio. The new super-premium tequila will be presented at this month’s TFWA Tax Free World Exhibition (Beach Village 2) and will be on shelves beginning in the first quarter of 2018. Stoli Group will handle all distribution, sales and marketing for the brand, which is being produced at Fabrica de Tequilos Finos, located at the foot of Tequila Hill, in Jalisco, under the supervision of master distiller Arturo Fuentes.
Initially, the line will comprise of Blanco, Reposado and Añejo expressions. As befits its super-premium status, Cenote Tequila is crafted using 100% blue agave. It is fermented in stainless steel columns before undergoing double pot distillation – a process that preserves the natural flavours of the top-quality agave used. Cenote Tequila Blanco mellows for three weeks before bottling. Cenote’s Añejo expression is aged in single-use American oak bourbon barrels, while the Reposado is aged in French oak casks
Stoli Group Global CEO Hugues Pietrini said, “We see great potential for super-premium tequila – a category that has grown considerably within travel retail in recent years, as new and younger consumers have discovered and converted to sipping-grade tequilas. We are confident that Cenote Tequila will be an exciting new addition to our portfolio, and we look forward to introducing it to our customers in Cannes.”
Cenote Tequila takes its name from the spectacular limestone cenotes that are scattered through Mexico’s Yucatán Peninsula, which were considered by the Mayans to be “windows to the underworlds”, inhabited by gods and goddesses.