The famous drink debuts now in on the go version, for a summer very much in the Disaronno Sour spirit
TFWA World Exhibition & Conference News: Cannes this October brings a wave of fresh ideas on the Disaronno scene. The big news is the arrival of Disaronno Sour Ready Cocktail, the first Disaronno cocktail in a can, available to enjoy on Illva Saronno’s new stand Bay Village 19.
The unmistakable, refreshing flavour of the Disaronno Sour — one of the world’s 50 bestselling classic cocktails according to Drinks International — is now available in a can, so making it all the easier to drink cold or pour into a glass full of ice.
“We see a huge opportunity for sales onboard airlines, particularly low cost carriers selling drinks from the bar,” says Illva Saronno international sales director Domenico Toni. “Equally for sales on ferries and cruiseships, plus F&B at airports we see a lot of potential,” he adds.
Ever alert to the latest trends, Disaronno decided to introduce innovation into the category of ready to drink beverages, in this case by launching a cocktail in a can. Ergo offering an experience comparable to savouring a refreshing Disaronno Sour — that expert mix of the famous Italian liqueur and thirst quenching lemon juice — at a bar.
With only 6% ABV in a 250ml can, Disaronno Sour Ready Cocktail is able to turn any moment into a special occasion. Adds Toni: “We look forward to welcoming customers old and new to our stand in Cannes where we have lovely terrace this year. The time will always be right for chilling out the Disaronno Sour Ready Cocktail way.”
Original taste, unique flavour. Disaronno is “the world’s favourite italian liqueur”.
Thanks to its smooth taste and unmistakable aroma, Disaronno enjoys cult status as an Italian style icon in more than 160 countries worldwide. The unique and distinctive design of the bottle and the original square cap add a sense of contemporary elegance and style. Disaronno is perfectly inviting on the rocks yet also in fine cocktails and in contemporary special Disaronno Sour version. Versatile and easily recognizable, it gives a special touch to a rich array of drinks.
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