Following the large success of the pop-up barbershop Capi created at Amsterdam Airport Schiphol in March of this year, the travel retailer now brought this exciting in-store activation to Copenhagen Airport. On the 3rd and 4th of August, Capi organised this unique promotion with Philips again to promote the Philips OneBlade Pro. A perfect way to create an exciting experience for travellers searching to be inspired and entertained during their dwell time at the airport.
The Philips OneBlade Pro does it all; trimming, shaving and creating lines and edges on any hair length, for both wet and dry use. Since Capi always tries to inspire and surprise travellers, the leading airport retailer of consumer electronics created a real nostalgic barbershop in its store. The professional barber offered travellers a relaxing experience in the Capi store by shaving and grooming them with the OneBlade and by giving them styling advice. The barber was assisted by a dedicated promotor, who was trained by Philips to offer the best service possible. Travellers were very surprised by this special promotion giving them a perfect start of their holiday.
In close cooperation with Philips and Copenhagen Airport, Capi is again able to make a large success of this unique promotion, which led to high sales and many travellers entering the Capi store. As Mette Pedersen, Senior Category Manager at Copenhagen Airport, explains: “At CPH, we wish to create a stronger emotional bond with our travellers – moving beyond product to social interaction and unique personalised shopping experiences. The Capi barbershop promotion is a perfect example of a partner working with us to achieve that ambition.”
Peter Wiggers, Managing Director Royal Capi-Lux states: “We are happy to bring the successful pop-up barbershop to Copenhagen Airport. We have been shortlisted for the Frontier Awards with the pop-up barbershop promotion we had at Schiphol. Of course, we are aiming on another nomination with the barbershop at Copenhagen Airport. A great recognition of our daily work to achieve our goal: to offer travellers an exciting and inspiring shopping experience.”
Bart Logghe, Senior Sales Director Philips NL Personal Health indicates: “We are very excited to recreate this special barbershop in the Capi store at Copenhagen Airport after its success at Schiphol. We are again able to get access to a large audience of international travellers, who are searching for the best products and unique promotions like this.”