Accolade Wines introduces two new exciting travel retail exclusives

With a vision to become the world’s leading provider of New World premium, commercial and value wines, Accolade Wines is underlining its dedication to the travel retail and duty free market with the introduction of two category exclusive wines. Hardys Premium Selection and Mud House Hillside No.5 are the newest additions to its ever expanding travel retail portfolio.

With a listing already achieved with World Duty Free across their UK estate, The Premium Selection by Bill Hardy - a fifth generation winemaker of the Hardys family, has been created from top parcels of wine from premier wine producing regions in Australia.

Available in Shiraz or Chardonnay expressions, the Premium Selection is a great addition to the flagship Hardys range, already one of the Leading and most widely distributed wine brands in global travel retail. Staying true to its heritage, The Premium Selection South Australian Shiraz offers a distinctive taste of rich plum and blueberry fruit complexed with dark chocolate, vanilla and clove spice. With a vibrant bright colour it is the ideal wine for those that enjoy a warm lingering earthy finish. Perfect for those that enjoy a fresh and lively wine, The Premium Selection Chardonnay releases intense aromatics of melon and white peach, combined with notes of spicy oak, delivering a distinctive delicate taste. 

Rupert Firbank, Accolade Wines Commercial Director comments, “Travel Retail plays a significant role in the development of our Hardys wine brand. The introduction of ‘The Premium Selection’ is another step in our mission to introduce travellers to the more premium and often undiscovered Premium end of the Hardys Portfolio.

“We have a very broad range of Hardys wines, some of which start at over $200 AUD per bottle, whilst others are available to the more modest passenger spend at less than $12AUD at the other end of the spectrum.  Wine in Travel Retail needs to appeal at a wide range of price points depending on location and passenger mix.  Getting that message across is key for Accolade, and the introduction of Hardys Premium Selection takes us further in the right direction”

Listed already in Auckland with Aer Rianta, Mud House Hillside No. 5 is solely sourced from the hillside blocks of Mud House’s Marlborough Vineyard. A great addition to anyone’s wine rack, this Sauvignon Blanc overflows with fruit concentration as classic tropical, citrus and green bean flavours fill the palate.

Accolade Wines is also pleased to announce that it will be collaborating with Essential Communications, Travel Retail and Duty Free PR specialists to further its investment in the industry.

Firbank continues, “We are very excited to be working with Essential Communications; the past 2 years has seen Accolade Wines greatly expand its Travel Retail business with very strong double digit growth in each year. The category is gaining momentum, retailers are beginning to capitalise on the value of having a broad selection of branded wine in their stores, so we feel that this is the perfect opportunity to step up our investment in the industry, and PR is a brilliant way to do this.”