Stoli® invests in key UK market with targeted brand activation at Stansted

Stolichnaya® Premium Vodka has partnered with key travel retail partner World Duty Free Group to run a high visibility brand-building campaign within the main shop in Stansted Airport, UK. 2015 is proving to be a triumphant year for Stoli® in the UK, with the brand seeing attractive sales figures showing that the region continues to show outstanding performance. 

 Strengthening its already successful partnership with World Duty Free, the new campaign labelled ‘The Destination Bar’ is an exciting concept that has previously been implemented by its key partner in several airports this year to generate all important consumer engagement and interest within the retail environment. Running throughout May, Stoli® is using its new campaign to showcase its top selling UK vodka brands which include: Stoli® Gold, Stoli® Premium and Stoli® Salted Karamel. With stunning visual displays and the use of catchy slogans: Stolichnaya Gold: THE VODKA WORTH ITS WEIGHT IN GOLD; and Stolichnaya Premium: THE VODKA THAT TRAVELS THE WORLD, this new campaign is sure to attract passing travellers.

This follows on from a very successful April campaign for Stoli®, where the Destination Bar housed not only the famous vodka brand but also several other high profile spirits brands. With a share of the space and cost of the campaign, the aim was to effectively showcase key products for key destinations at varying times throughout the day, this innovative new concept featured key brands, visual displays and drinks offerings which changed at least four times per day in line with key destination flight times.

Jean-Philippe Aucher, Global Duty Free & Travel Retail Director comments, “This is an exciting time for us at Stoli®, the new campaign has already proved to be extremely successful in terms of sales and our brands are seeing more than 1000 contacts with travellers per week with the use of promotional shots and cocktails.”

With interactive promoters and well-trained staff, the new campaign is a strong brand building activity for Stoli®. With customers being able to choose from two offers; £5 off a bottle of Stoli® or a Stoli® branded gift-with-purchase wash-bag for every 1litre of Stoli® purchased, there is an offer to entice both current and new consumers.

 Aucher continues, “Brand activation continues to be a huge part of our travel retail strategy and we are always looking for new and innovative ways of promoting our brands. All of the activations we run must reward both new and returning consumers and we feel that ‘The Destination Bar’ does just that. The addition of being able to sample our brands in the form of shots and cocktails gives potential customers the opportunity to try our indulgent offerings before they buy, which we know is a big factor in enticing new customers.”

About Stoli® Group

Stoli Group is part of the SPI Group (headquartered in Luxembourg) with operational business units across 4 continents and distribution in 175 countries, led by a multi-national management team.

With almost 1 bottle of Stolichnaya® Premium vodka sold every second, each one defines the benchmark for quality with a meticulously crafted liquid that meets the highest Russian alcohol standards - Alpha Spirit. Distilled in the Group’s own ultra-modern raw alcohol distillery in Tambov, Russia, Stoli’s exceptional purity is achieved by controlling the process from grain to bottle using only the highest quality ingredients, quadruple filtration and only three times distilled.

For more information visit www.stoli-group.com and www.stoli.com

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