Continuing to refine the offer for cigarette brand Davidoff, with a sleek and chic proposition focused on celebrating the feminine desire to feel confident, elegant and sophisticated - is the rejuvenation of Davidoff Superslims. While the new pack provides a modern twist to this Davidoff Line, the same taste is maintained as in the former propositions.
Also on display will be the exciting new Gauloises design which is a key focus for Imperial. The range has undergone a complete brand image rejuvenation, whilst staying true to its original personality. Particularly popular with European travellers, primarily French and German, Gauloises also sees strong sales in the Middle East, North Africa, Turkey and Egypt.
“While the market for tobacco remains challenging, we are always pleased to take our brands to industry events such as the Duty Free Show of the Americas,” says Julia Neumaier, Marketing Operations Manager GTR. “Exhibitions are enormously important for Imperial Tobacco, providing the perfect platform to engage directly with our business partners, particularly those with whom we do not often meet during the year. It provides an excellent platform from which to showcase new products and launches and for us to discuss and gauge opinion on trends. For us these events create an anchor point in the calendar when everyone can meet and exchange ideas. We look forward to welcoming customers to our new booth in Orlando this year.”
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