Monday, 17 November 2014


Following a successful week at TFWA World Exhibition and Conference, World of Patria International is confident that its Face Matters Skincare range will significantly increase its travel retail distribution during 2015. ‘The quality of interest in the line this year was very serious and we were very pleased with the reaction,’ says Face Matters founder Sally Curson. Curson believes that the industry will be further encouraged by the news that the range is now available in London’s Fenwick Bond Street store. In addition, the brand has received a Highly Commended in the Pure Beauty Awards 2014 for Best New Beauty Brand.

The Face Matters range

‘The award and launch are both hugely significant for the brand and is testament to the quality of the product and range and a welcome reward for the time spent on the development of it,’ continues Curson. ‘Hopefully travel retail buyers will see this listing with Fenwick’s – one of the UK’s most respected and iconic department stores - as real confidence in the Face Matters range which shows that we are seen as a real alternative to other skincare brands available. A high percentage of shoppers at Fenwick Bond Street are visitors from all over the world who are also the typical targeted consumer in the airport retail environment.’

The Pure Beauty Awards, now in their 12th year, give the beauty industry and its retail staff the opportunity to reward innovation and creativity in this most competitive of industries. The awards recognise the most exciting, innovative and efficacious beauty products launched within the last year. The awards are decided by readers of Pure Beauty magazine, including beauty retail staff.

The Face Matters range comprises 5 time-friendly anti-ageing products: 24/7 Balm, Anytime Cleanser, All Day Spritz, Morning Moisturiser, and Evening Elixir. Highly Active botanicals have been synergistically blended with collagen boosting organic mineral silicon – a miracle mineral derived from the earth’s crust.  Independent skin trials have shown outstanding results after only 4 weeks’ use – skin is softer, smoother, more toned, even, radiant and glowing – to the extent of ditching the foundation and going au naturel! The Face Matters aroma is made up of a carefully chosen blend of floral oils, which took over 18 months to blend and perfect.  All selected for positive effects on the soul as well as the skin and to lower levels of the stress hormone cortisol within our minds.

‘With this new business with Fenwick’s, the Pure Beauty recognition, our confirmed listings with BA and Condor, plus the great reaction we had in Cannes last month, we’re really positive about Face Matters in travel retail for 2015,’ says WOPI managing director Rob Nichols.

Notes to the editor

About World of Patria International World of Patria is a specialist, wine, beer, spirit and skincare distributor. It was founded in March 2006 by Rob Nichols to target the expatriate fraternity living in Europe. This expanded to cover large sections of the travel retail and duty free markets shortly after its inception. The company's objective is the offer its customers a one-stop shop solution that provides them with a cost-effective and diverse portfolio enabling them to become leaders in their own market.

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