Tuesday, 4 November 2014

Champagne Lanson builds brand in Russia through Inflight pouring

Champagne Lanson is hoping to build its brand awareness in Russia thanks to a new listing onboard Aeroflot. Lanson Black Label has been chosen by the airline as its preferred Champagne for serving in Business Class on internal flights for the next three years.

Says Olivier De La Giraudière, Champagne Lanson Export Manager: ‘We’re delighted with this new business and thank our Russian market distributor SIMPLE for its assistance in negotiating this partnership. Russia is a rapidly growing market for Lanson and being chosen as the Champagne on the national carrier will certainly help to continue and support this trend.’

Along with Aeroflot, Black Label is also served onboard Emirates and Oman Air in business class. ‘We strongly believe that an airline has chosen Lanson over any other Champagne is a tremendous boost in terms of our profile and, of course, in attracting new consumers on the home market.’

Notes to editors: Since 1760 the House of Lanson has been associated with quality and achievement. A Champagne made predominantly with Chardonnay and, above all, Pinot Noir grapes - supplied from among the greatest Crus of the Champagne region - Lanson has never used the malolactic fermentation method to create its products, and never will. Long associated with sports sponsorship, including Wimbledon, the Monte Carlo Rolex Masters, and various motor sport, polo and golf tournaments, Lanson remains the Perfect Start for any celebration.

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