Mohamed Elsarky, International President of Godiva, has been appointed as the new CEO of the Company, succeeding Jim Goldman. Mr. Elsarky was previously in charge of strategic and operational functions of Godiva’s markets in Europe, Asia and the Middle East. In addition to his duties as the CEO, Mohamed Elsarky will also continue to serve as the head of the Company’s International division.
Mohamed Elsarky has significant global management and operational experience across many countries and cultures. Since 2010, he has been in charge of the Company’s International operations including marketing, finance, human resources, supply chain, legal and IT.
Mr. Elsarky has played a major role in Godiva's growth, especially outside the US and Canada, playing a critical role in Godiva's expansion into new markets such as China, South Korea, Australia, Indonesia and Saudi Arabia. In China he led the creation and development of strategies leading to the establishment of 50 stores in 14 cities as well as expanding e-trade to approximately 300 cities.
Mohamed Elsarky has made a considerable contribution in the UK market as well. While expanding the Company's UK operations, he organised the launch of the Godiva Chocolate Cafe at Harrods.
Supported by a dedicated team, Godiva’s International operations have grown strongly over recent years, with revenue almost doubling over the past four years. Existing businesses in Japan, the Pacific Rim, Global Travel Retail and new markets including China contributed to this growth.
"Mohamed Elsarky has been one of the crucial members of the executive team in increasing Godiva’s international presence and achieving profitable growth in the past four years. I believe wholeheartedly that he will display successful leadership in advancing Godiva even further in the future," said Murat Ülker, Chairman of the Board at Yıldız Holding, as he announced Elsarky's appointment.
“I am immensely honoured to be appointed as the CEO of Godiva. We have a wonderful and special brand as well as a passionate team. I am confident of Godiva's continuing success in the years ahead with the support and strength of Yıldız Holding," said Mohamed Elsarky in regards to his new position.
For detailed information: Defne Alphan
Yıldız Holding Corporate Communication - defne.alphan@yildizholding.com.tr
About Godiva
With a Belgian heritage dating back to 1926, GODIVA Chocolatier is the global leader in premium chocolate. Inspired by the values of Lady Godiva – her passion, generosity, and pioneering spirit - GODIVA’s legendary name has become a universal symbol of luxury, quality and the most delicious chocolate.
The company has a presence in more than 80 countries with distribution in over 500 boutiques, Global Travel Retail, department and specialty stores, and online. GODIVA offers a range of chocolate creations and is dedicated to innovation and excellence in the Belgian tradition. From its famous truffles and shell-moulded chocolate pieces to its European-style biscuits, individually wrapped chocolates, gourmet coffees, hot cocoa and other indulgences, GODIVA is committed to bringing the ultimate chocolate experience to the world.
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