Specialist plush toy company Aurora World is launching its new Winter/Christmas collection to travel retail.
Yoohoo & Friends sees a Christmas twist with new festive outfits for its characters including the YooHoo Bush Baby Wannabe Santa Claus and the Pammee Fennec Fox Wannabe Mrs Claus, available in 5”/12.5cm or 8”/20.5cm. Also new are the Light Up YooHoo Bush Baby and Pammee Fennec Fox, which both play ‘Jingle Bells’ while their eyes light up (5”/12.5cm).
Also new is the YooHoo & Friends Halloween collection which sees the various characters dressed up in traditional Halloween outfits such as the YooHoo Bush Baby Black Cat, Werewolf with sound, Baby Dracula, Grim Reaper, Bat, and Spidee Spider (all 5”/12.5cm). Larger toys in the Halloween collection include the YooHoo Bush Baby Wannabe Witch (16”/40.5cm) and the Bush Baby Wannabe Pumpkin (10”/25cm).
In addition to this, Aurora is introducing Aurora baby, a selection of rattles and soft toys for very young children such as the Peek-A-Boo Penguin Blue or Pink Rattle, Mirror, and Chime Ball and the Blueberry and Strawberry Latte Bears.
Says Aurora Travel Retail Sales Manager Garry Stoner: “Seasonal plush is a must for travel retail, perfect for gifting and impulse purchase. There really is not a huge selection available in the market currently and this really is a missed opportunity by retailers. Aurora's offer is perfect for the category as retailers seek to maximise the additional sales potential at seasonal and celebratory times of the year.”
About Aurora
Korean owned, Aurora is a global company recognised for quality, soft huggable toy designs. With over 30 years of experience in research and development, manufacturing and customer service, Aurora strives to deliver new and wide-ranging handcrafted gifts to give many years of pleasure and enjoyment… delivering its message of 'Gifts of Smiles.'
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