With the new Smurfs 2 Movie due for release at the end of July,
Perfetti Van Melle is promoting its new Chupa Chups Smurfs Markets
travel pack with specially designed giant merchandising units at
London Heathrow T3 and Gatwick South. The colourful units will be in
place from July 17 to August 21 and feature high visibility Smurfs
visuals along with a full range of Chupa Chups products.
PVM says response to the Chupa Chups Smurfs Markers travel pack to
date has been excellent. The pack, which contains 8 markers, 7
lollipops and one Smurf colouring book is exclusive to travel retail
and is now listed at key airports throughout Europe and a lot of
other countries worldwide.
Promotional staff will be present at Heathrow and Gatwick during the
month to highlight the unit and push the range.
July 2013
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