UK based research
and category development agency Counter
Intelligence Retail (CIR) is
expanding its research team as it continues to enhance its services
to the travel retail industry.
Mark Gentry, an
experienced Shopper & Consumer research specialist joins the CIR
team as Senior Research Manager, reporting to Research Director
Alison Hughes. Mark joins the business taking on responsibility for
managing key clients and a number of CIR’s global research
projects.
Mark joins the
CIR business having gained extensive research experience with a
leading UK agency where he managed various domestic and international
retail projects.
Says CIR Managing
Director, Garry Stasiulevicuis : ‘We are delighted to welcome Mark
to the team. His aptitude for managing large projects with brands and
retailers means he brings some great experience to the business at a
time when we’re delivering a number of global assignments for our
clients.’
‘We’ve been
providing commercial research services in Travel Retail for 8 years
and our approach has proven to deliver real and actionable insights
that positively impact our clients business time and again. Mark’s
appointment will ensure we continue to enhance the depth of service
and exceptional quality our clients see from CIR ’.
About Counter
Intelligence Retail. Counter
Intelligence Retail is an integrated research and category
development agency developing commercial propositions for retail
brands and categories
Optimising a
unique blend of shopper, consumer and category insight to drive
strategy and provide a meaningful experience for shoppers, CIR
ensures brands and categories engage with the shopper through the
provision of simple solutions to complex issues.
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