William Grant & Viking Line take whisky onboard

William Grant & Sons and Viking Line is delighted to announce the opening of the new Whisky-cask-shaped shop, “Whisky Emporium” onboard the brand new ship “Viking Grace.”

The “Whisky Emporium,” situated within the world's biggest floating tax-free shop at 1,500m2, will give consumers the opportunity to sample/taste whisky at the new permanent tasting tables supported with brand information and tasting notes. They can also get a unique insiders look into the history and workings of the Glenfiddich Distillery by watching the Glenfiddich Distillery Expierience movie; which will be showed on screens in the shop.

Says Anneli Sjoblom, Brand Manager Nordic Travel Retail & Norway Domestic: “This is a fantastic opportunity for William Grant & Sons to showcase its pioneering strength, whilst highlighting Glenfiddich as 'The World's Most Awarded Single Malt Scotch Whisky.” The brands invoved will be Glenfiddich, The Balvenie, Grant's and Tullamore Dew.

The Viking Grace represents a totally new generation of ships where modern design, future concepts, high standard of services and an overall environmental consciousness characterize the whole project. It is the world's first large passenger vessel to be powered by liquified natural gas, the cleanest fossil fuel available today.

“We are very pleased to be cooperating with William Grant & Sons on this project,” says Viking Line Tax Free Manager Sales and Purchasing Kim Engblom. “The Whisky Emporium takes tax free shopping to a whole new dimension, and with the commitment shown by WGS in engaging and interacting with the consumer onboard, we are confident of excellent feedback and results.”

The Viking Grace began service on January 15 and will be routing the Baltic Sea between Stockholm, Mariehamn Aland and Turku Finland.

Press contact: Rowena Holland, Essential Communications. Email: row@essentialcommunications.org

February 2013

Notes to Editor

About William Grant & Sons

William Grant & Sons, Ltd. is an independent family-owned distiller headquartered in the United Kingdom and founded by William Grant in 1886. Today, the luxury spirits company is run by the fifth generation of his family and distils some of the world’s leading brands of Scotch whisky, including the world’s favourite single malt Glenfiddich®, The Balvenie® range of handcrafted single malts and the world’s third largest blended Scotch Grant’s® as well as other iconic spirits brands such as Hendrick’s® Gin, Sailor Jerry®, Milagro® Tequila and, most recently, Tullamore Dew Irish Whiskey.