In
line with the current bracelet ‘stacking’ trend, the Hippie Chic
watch carries a fantastic price point of just £10/€13 and offers
something different to other watches on the market. Says Breo
Global Travel Retail Sales Manager Alison Fishwick: ‘We’ve
already achieved listings with Easyjet, Thomson, Iberia, Air
Caraibes, Condor, BA, Virgin Atlantic, Air Berlin and, through Iris,
nine Turkish airlines. As the Hippie Chic was a very late addition
to our offer for this year, we’re delighted to have achieved such a
great result – and more are waiting on confirmation. Easyjet has
already asked us to work on a cream version for launch in the summer
alongside the current one, which is a great confidence booster for
its expected success.’
A
full range of Hippie Chic models, including double-packs with an
additional bracelet to increase the retail price where necessary,
will be launched at TFWA Asia Pacific this year – where Breo is a
first time exhibitor.
The
success with Hippie Chic is just one excellent result for Breo, whose
business is continuing to expand following its first appearance at
TFWA World Exhibition last year. New business has been gained
inflight with Aeroflot and Iris for both watches and sunglasses,
while Inflight Service Europe has taken on the Roam Twist and three
Classic watch models, whilst continuing with the Uptone sunglasses
and Travel Speakers.
Excellent
progress has also been made with ground shops, a new focus for Breo,
with listings for the sunglasses range over Easter with Nuance
through Zurich, Geneva, Arlanda, Toulouse and Lisbon airports. ‘We’re
really excited to announce this; it’s a great step forward for our
ground store business,’ continues Fishwick. Nuance UK has listed
Breo sunglasses at its airport stores in Manchester, Cardiff and
Prestwick and is now adding watches to the latter two outlets.
‘Initial sales of sunglasses have been extremely encouraging and
outperforming our expectations, so we’re delighted,’ says
Fishwick.
UK
airports Blackpool, Derry, Southend and Norwich plus Condor Ferries
are all now listing Breo products through Ocean Trading, the UK
wholesale arm of Nuance. ‘Ocean Trading has done an excellent job
for us over the past year and we’re hoping to double our business
with them in 2013,’ continues Fishwick.
Elsewhere,
business has been gained for watches and sunglasses at airports in
Nairobi and Congo through Suzan, with excellent initial results and
regular repeat orders, while six military bases are now being
supplied globally through EsKo. ‘Our affordable, bright and fun
Breo sunglasses and watches are perfect for the military, either as a
treat for themselves or as a gift for someone at home,’ continues
Fishwick. The brand is also now listed with International Diplomatic
Supplies (IDS).
‘Last
year was tough, but we managed to not only hold our existing listings
and increase our business in many areas, particularly for our
sunglasses,’ says Alison Fishwick. ‘We took on a number of new
airlines, including Saudi Air, significantly improved our business
with Asiana and KAL and continued to build great relationships with
UK airlines, for example we will now have 3 skus with Easyjet this
year.
‘With
growing distribution on the ground, and several new airlines coming
onstream for 2013, we’re very confident of seeing growth in both
volume and value sales this year. We’re very much looking forward
to exhibiting at TFWA Asia Pacific in May, where we will be
introducing further exciting and innovative new lines taking Breo
onto another level.’
About
Breo:
Breo
aims to offer an inspired portfolio of lifestyle products synonymous
with quality and innovation that appeal to consumers looking for
something different.
Press
enquiries: Rowena Holland, Essential Communications.
February
2013
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