Essential Communications: Scorpio brings new and refreshed lines to Orlando

At this year’s Duty Free Show of the Americas, Scorpio Travel Retail Sales will showcase a refreshed, product portfolio which include its cutting edge Aviator Watch collection for 2012, plus the updated collection of Pierre Cardin fashion jewellery (booth 1031).

For the first time in Orlando, Scorpio will show its full collection of Avalanche Watches, the company’s colourful, high fashion watch brand, which includes a GWP exclusive for Travel Retail, and is now available with specially designed merchandising units for retail outlets.

Understanding the consumer demand for value, whilst not compromising quality or design, Scorpio relaunched the Montine watch collection at TFWA World Exhibition last year, initially for inflight. Successfully received, the brand is now also available to ground shops/cruiseships with special merchandising units currently being developed. With models for men and women, Montine combines classic designs and a genuinely ‘up-market’ feel with superb retail prices, starting at just $30. Montine is exclusive to travel retail – both inflight and ground shops.

Children’s lines

Another first for The Americas show will be the launch of Scorpio’s Kid’s ‘Time Design’ range – a unique watch gift concept for children. All priced at $29.99, the Time Design sets offer a fantastic concept to travel retail with a variety of styles available for both boys and girls, all representing exceptional value for money and ease of purchase. New to the selection are destination/souvenir sets: America (one for boys, one for girls) and Canada (unisex), each containing a watch, pen, keyring and notebook.

Still on the children’s theme, Scorpio is also introducing the Hape range of eco-friendly traditional and educational toys to the Americas. Made from high quality materials using bamboo, fun and ecologically sound, the offer includes an E-plane, E-truck, E-offroader; E-racer Monza, E-racer Le Mans, and E-racer Suzuka plus various puzzles, play and strategy games. Retail prices range from $10-$40.

Scorpio’s successful Just plush toy range is also being extended with a new “Travelling Together” concept, designed to promote sales at point of purchase. Each Toffee Bear, Puddles Dog and Scratch Cat (all available in three sizes) come complete with a felt “Travelling Together” tag which allows the purchaser to write a ‘ to and from’ message. Also new are a collection of three bright and cheerful Rag Dolls – Daisy, Lily and Poppy – and two new Scented Bears – mint and cotton candy. Finally, there’s a fun Camel Hand Puppet with sound, ideal as a destination/souvenir item.

Last but not least, for the first time in America, the company is showing the Faber-Castell collection of Design Writing Instruments plus the children’s Red Range for in-flight and travel retail sales.

Body lines

Another first for Scorpio is the introduction of the stunning “Di Polomo” range of bath, body & home products – “Made in Great Britain, inspired in Tuscany, Italy.” Available in three lines, all products are Paraben free and made from a high percentage of natural ingredients.

Scorpio is also launching a range of fun, creative, and highly popular lip balms in multipacks for the travel retail market under the “Lip Smacker” brand. Each balm has its own distinctive scent and flavour – including Coca Cola, Sprite, Fanta and other household names.

Says Scorpio Director of Sales –Travel Retail Garry Stoner: ‘We’re now into our sixth year of business with Travel Retail Sales and have 525 confirmed listings – and we’re expecting that to increase to 750 by the end of this year. The Americas is a key region within our development strategy and we are now working with numerous retailers in both South and North America, including Duty Free Americas, Aerianta International and Nuance. We’ve got some great business now on the US/Canadian border and are very upbeat about the future for the Scorpio portfolio moving forward.’

In addition to all the above exciting new brands and products, Scorpio’s inflight product portfolio will feature a number of new and exciting items which the company looks forward to discussing at the show.

Booth contacts are Group Sales & Marketing Director Richard Kennedy and Tax Free Manager David Roberts.