To celebrate the month of love, German luxury brand MCM reveals the Sweet Visetos Collection. A witty interpretation of the term ‘sweetheart’, Sweet Visetos symbolizes blooming love with a heart-shaped cherry. A joyful mix of colour and pattern gives the product a kitsch edge, echoing the belief of the brand – love passionately and never be ordinary in doing so.
The new collection presents an adorable size Boston bag, the ever-beloved tambourine bag and long zip-around wallets in two cheerful colours: beige and pink. A perfect gift item for those seeking a sense of romance, the collection is ready to play Cupid.
The message is clear: Be my sweetheart.
These special editions are available from February 2012 exclusively in MCM flagship boutiques worldwide.
About MCM
Born during the heydays of Munich, MCM embodies the rebellious yet sophisticated, and culturally rich spirit of the city. A long-time favourite of international royalty, celebrities and VIPs, MCM draws on its tradition of prestige and quality. The brand has inherited the notion of revolutionized travel that stems from the 1900s, thus the logo symbolizes 1900 in Roman numerals.
MCM continues to be the pioneer of the market by continuously evolving with clever designs, durable materials, and delivering versatile styles to suit every need. Bag styles run from classic black and tan to statement-making models in strong colours. The brand offers sophisticated handbags, practical and stylish luggage, functional business bags and trendy small leather goods, all crafted from materials such as leather, fabric and exotic skins.
MCM has boutiques in major cities such as Athens, Berlin, Düsseldorf, London, New York, Beijing, Shanghai, Hong Kong and Seoul. The brand is also sold by prestigious retailers in key markets including the US, the UK, Dubai, Italy, and Russia.
For further information contact:
Press Enquiries: Rowena Holland, Essential Communications. Email: row@essentialcommunications.org
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