Le Barteleur to introduce four ready-to-drink cocktails to global travel retail market

The brand is partnering with Jean-Philippe (JP) Aucher to launch in the channel

Le Barteleur, the Paris-based premium ready-to-drink craft cocktails producer, is to launch four award-winning expressions into travel retail this year in partnership with industry consultant, Jean-Philippe (JP) Aucher.

The exceptional quality of the four made-in-Paris liquids – Negroni, Manhattan, Mai Tai and Hanky Panky ¬- makes Le Barteleur cocktails the perfect gift for all cocktails/spirit lovers and a great fit for the travel retail channel, according to JP Aucher.

The brand says that its four ready-made cocktails are worthy of the greatest bartenders, revisiting the past to create new contemporary and unique recipes. This claim has been supported by multi awards including winning Gold and Double Gold at the Women’s Wine & Spirits Awards; two Golds at the San Francisco Spirits Competition 2022; 90/92/94 points and Top 100 for Hanky Panky at the Ultimate Spirits Challenge.

The name draws inspiration from ‘The Bateleur’, the first tarot card dating back to the 15th Century, but this is very much a product of the 21st century with no best before date and no need to refrigerate or drink within a certain time once opened.

Targeted at the 25-60-year-old age group, Le Barteleur was first launched in France in 2019 and is now available in European domestic markets including Denmark, Switzerland, Germany and Belgium. The brand is targeting 15 markets in the next few years, including locations in the travel retail sector.

Le Barteleur co-founder Nicolas Varnier said: “From a very early stage in Le Barteleur’s development we believed our premium cocktail product would be a perfect fit for the travel retail market. Now that we are strongly established in some domestic markets, it seems the ideal time to enter travel retail as the travel industry resurges post-COVID.

“In JP Aucher, we believe we have appointed someone very well-respected in the trade who knows the travel retail market inside out. He has a great belief in what our product can achieve in the channel, and we are excited to start working with him to achieve our ambitions.”

JP Aucher said: “Ready-to-drink cocktails is a hot category at present and Le Barteleur offers a range that is of the best quality. With travelling consumers looking for something different, unique and within their budget, this is the perfect offer for airport, cruise and inflight retail.”

The Le Barteleur cocktails

Negroni 27%ABV

Liquid: The recipe includes gin, bitter and vermouth, with added aromatic plants creating bitter and refreshing scent notes.

Manhattan 26% ABV

Liquid: The recipe includes whisky, vermouth and bitter, with vanilla and honey notes, blended with red fruits such as sweet cherry.

Mai Tai 27%ABV

Liquid: Exotic blend of white and dark rums, lime, and orgeat with refreshing flavours of kumquat and yuzu.

Hanky Panky 23.5%

Liquid: Recipe of gin, vermouth and amaro with ginger notes, giving it a herbaceous and peppery kick.

ACCURIST ANNOUNCES MAJOR BRAND REVITALISATION WITH A STUNNING NEW COLLECTION OF WATCHES

New travel retail focus for Accurist in Cannes

‘British watch brand Accurist, inspired by its own heritage archives and iconic vintage watches, launches a revitalised brand positioning and a stunning collection of new watches. Part of the Time Products Ltd group of companies, the new collection can be seen at TFWA WE - Green Village, K50.

Whilst exploring its vast archives for a vintage watch to re-issue in celebration of its 75th anniversary in 2021, the Accurist team re-discovered the brand’s original ethos of high-quality watches at affordable prices that ‘punch above their weight’ and found an abundance of distinctive vintage timepieces.  Instead of launching just one watch, Accurist developed seven collections which will replace its current watch ranges. Comprising 76 individual watches, each collection is inspired by a distinctive vintage watch resulting in an array of styles for men and women which cater to different target consumers. All will be available to travel retail.

Comments Gary Taylor – Duty Free and International Director: "Accurist has targeted travel retail for many years and has a stronghold in the UK and Europe; our customers have included Jet2, DFDS, Aer Rianta and Lagardère. 

“We're confident that the revitalisation of the brand will strengthen the position we already hold and help us to grow our business further afield into new markets. Accurist is a unique offering, blending a heritage British brand with over 75 years of watchmaking history with modern materials and designs. By focusing on high quality specifications such as sapphire crystal glass, solid stainless steel, diamond dot dials Accurist really punches above its weight. 

“With this new collection, we hope to attract a different type of retailer and a new customer opening new opportunities globally. The introduction also allows Time Products to add another dimension to its portfolio of brand offerings.”

As well as the new watch collections, Accurist is bringing a fresh new approach to life: ‘It’s about time.’, which is true to the heritage of Accurist being linked to the great moments of time such as sponsoring the speaking clock (until 2008) and the countdown to the millennium.  The revitalisation includes a return to a vintage Accurist logo, refreshed brand colours for a modern twist, updated display stands and online website to transform visibility, and new packaging with a spectacular watch roll with every watch.

The collections combine craftmanship techniques typically reserved for Swiss timepieces together with materials attributed to premium-priced brands, such as solid stainless steel, semi-precious stones, sapphire crystal glass, and real leather, and are available at an accessible price point.

The revitalised range will consist of seven collections: Origin, Rectangle, Everyday, Jewellery, Aviation, Dive, and Classic.  All watches within the collections will:

• Be made using premium materials: solid stainless steel, semi-precious stones, diamond dots, sapphire glass, and real leather

• Come with a five-year guarantee

• Have interchangeable, quick-release straps to allow personalisation

• Have dedicated space on the case back for engraving

• Be packaged in a spectacular watch roll

A national marketing campaign in the UK from October to December, centred around 'It's about time', will further raise awareness of the brand to consumers before they travel with digital and social media marketing alongside extensive outdoor and press advertising, helping to reach consumers at all pre-journey touchpoints.

Whyte and Mackay to showcase how Single Malts are driving the resurgence of Travel Retail with exciting innovation and unforgettable experiences at TFWA World Exhibition in Cannes

Whyte & Mackay, the fastest growing Top 10 Single Malt supplier is delighted to be returning to the TFWA World Exhibition in Cannes next month with a stunning new location in the Bay Village. 

Following an impressive performance during the pandemic, the Single Malt sector has continued to perform well in the past year as recovery has gathered pace, driven by the Prestige Plus and Ultra Premium segments. 

To help stakeholders tap into this vibrant market, Whyte & Mackay recognises that continued newness is needed to keep driving recovery, and the company will showcase the latest innovation from its diverse portfolio of Single Malts at the exhibition. Each one is designed to generate growth thanks to the company’s understanding of the modern duty free shopper’s lifestyle and category specific attitudes. 

Also at the show, Whyte & Mackay will showcase the very latest release from its masterpiece in the making, The Dalmore, which is poised to create an exciting new, super-premium offer for Single Malt shoppers.

Richard Trimby, Travel Retail Director, Whyte & Mackay, said: “We are very pleased to be back at the TFWA World Exhibition in Cannes, especially with our new location and stand. This new space has been designed as an exclusive private lounge where we are inviting ‘privilege members’ to discover our plans to elevate their malt business in 2023. 

“They will also have the opportunity to sample our award-winning Single Malt collection in our exclusive bar. This reflects our expertise in offering exceptional experiences to Duty Free Shoppers through our portfolio of pedigree Single Malts.

“As we look at the market today, we can see that changing shopper profiles in travel retail have created new expectations of our sector as it recovers and we are looking forward to sharing our views on how we and our diverse portfolio of Single Malts can support partners and the category.” 

Meeting the needs of modern shoppers

Changing shopper demographics mean the demand for range development and innovation has never been bigger and Whyte and Mackay will showcase newness for every shopper profile in Cannes. This includes the masterpiece in the making The Dalmore, which speaks to the Modern Luxury consumer; Jura, which by supporting its tiny island community will appeal to the conscious millennial; Fettercairn for the whisky curious always on the lookout for hidden gems, and Tamnavulin which inspire the savvy hunters. 

Clarisse Daniels, Head of Marketing Global Travel Retail & Emerging Markets, Whyte & Mackay, said: “Innovation is a key growth driver in our channel; for example the Jura Islanders’ Expressions, which launched in 2022, has been a huge success across all regions and sold out in weeks in many locations. This success is driven by having the right products, amplified via omnichannel campaign in order to reach shoppers on their path to purchase. 

“Initiatives like this, which combine newness with engaging activation to drive penetration and conversion are a hallmark of our travel retail offer. The Dalmore continues to drive spend per passenger for our retailers with its collection of rare and aged single malts, including the new Dalmore 20 year old and a stunning new Limited Edition hitting the shelves in November, attracting the modern luxury consumer to Duty Free Stores, and converting them into high-spending shoppers.” 

Trimby concluded “The travel retail market has faced massive challenges in recent years and continues to do so, but Single Malt has shown that it is a vital driving force in this market. It was one of the fastest growing sectors during the pandemic and is continuing to see high demand as shoppers return. We look forward to sharing our vision and new innovation with the industry.” 

Whyte and Mackay will be located at Stand 14 in The Bay Village.

Imperial Brands to showcase global brands and new sustainability strategy at TFWA World Exhibition in Cannes

Imperial Brands is delighted to be shining a spotlight on its truly global brand offering and its sustainability agenda, as it returns to Cannes for the TFWA World Exhibition & Conference, taking place from 2 to 6 October 2022.

During the exhibition, Imperial Brands will showcase its strong cross-category offer, with its leading stable of brands. This includes international brands such as Davidoff, Gauloises, West and Rizla, which are enjoyed by many from the very Western to the far Eastern corners of the world. These will be complemented by Imperial’s more locally trusted brands, such as Skruf for those in the Nordics, as well as Lambert & Butler and Golden Virginia, for many British consumers seeking moments of relaxation and pleasure in countless destinations.

Imperial remains fully committed to the travel retail sector and believes that having the right brands for all travellers is a core component in allowing travel retail to rebuild bigger and better, Together as One.

Imperial Brands General Manager Global Duty Free & Export and Travel Retail, Christian Münstermann said: “Tobacco plays a vital role in the collective recovery of Duty Free and Travel Retail. It is one of the original categories in Duty Free which continues to drive footfall, leading to higher cross- category purchasing, and hence higher overall spend in markets where travel is recovering.

The TFWA World Exhibition & Conference is the perfect opportunity to re-connect with industry partners, celebrate successes, as well as share exciting plans for the future, such as Imperial Brands’ new global environmental, social and governance (ESG) commitments.

Placing the consumer first, Imperial Brands has proudly continued to provide an innovative offer for all nationalities, whilst maintaining an agile and focused approach, despite the turbulences that the industry has faced. Its recent successful launches of various crush ball initiatives for brands ranging from Davidoff Evolve and Davidoff Reach, to Lambert & Butler and Richmond, has been a testament to this.

We expect this trend to continue going forward, which puts tobacco at the forefront of the sector’s recovery. From cigarettes, fine cut, rolling papers, cigars, to snus and next generation products, we at Imperial Brands are here to help drive this growth with our cross-category portfolio.”

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Imperial Brands will be sharing more on its ambitious new ESG strategy launched earlier this year. The strategy, which is fully aligned with the United Nations Sustainable Development Goals (SDGs), is built around three key pillars: Healthier Futures, Positive Contribution to Society, and a Safe & Inclusive Workplace. These pillars will be the essence of Imperial’s new booth at the exhibition, which has been crafted from sustainable materials, emitting less emissions and waste, for a better climate.

Christian Münstermann added: “There is no doubt that sustainability is a vital part of our industry today. This is why we are excited to share our new global ESG strategy, as well as achievements, with our partners in Cannes.

At Imperial, we view sustainability as a journey whereby ‘the how’ we achieve our goals, is equally as important as the goals themselves. We are acting with a challenger mindset in our approach to ESG responsibilities. Inspired by the strong belief that a robust future of our channel can be created by focusing on making a distinctive contribution to the environment, local communities, and the wellbeing of Imperial’s people, for many more tomorrows to come.”

The Imperial Brands team is looking forward to sharing more on these plans with partners and stakeholders in Cannes. For more information, please visit the Imperial Brands stand, GO 6 in the Golden Village, during the TFWA World Conference & Exhibition.

Nestlé brings Food category mission to Cannes

Nestlé ITR is returning to its Beach Village location, at TFWA World Exhibition, this year with its clear mission – Building Food into the #1 Category in Travel Retail. 

As the world’s leading food company, Nestlé believes it is best placed to champion this growth strategy and, says ITR general manager Stewart Dryburgh, it’s clear that industry retailers agree with the principle. “During 2022 we have been engaging directly with our retail partners, who are embracing the opportunity to grow sales by thinking of food beyond confectionery,” he says.

Following the launch of the strategy Nestlé commissioned global travel research company M1nd-set to further validate the opportunity and understand the appeal of different categories and the key shopper occasion for major food subcategories. 

Key headlines from the research include the fact that Food (including Confectionery) has the highest appeal of any category at 69% with Beauty second at 59%. Furthermore, Millennials (the fastest growing segment) are even higher at 75%.  The likelihood to buy coffee was overwhelmingly positive (81%) with biscuits also performing strongly. 

During TFWA WE, Nestlé will be unveiling more details and discussing directly with retail partners how this extensive study can inform the category assortment and drive growth. 

“Food, including confectionery, is already the #1 driver of cross-category purchase and the second most purchased category. This gives us a very strong platform from which to build,” continues Dryburgh. “In Cannes, we will be discussing these opportunities with our partners, including a focus on both coffee and the fast-emerging health and wellness segment – incredibly relevant yet extremely under-developed within our distribution channel.”

Nestlé’s Food strategy will be delivered through the VERSE model: Value, Engagement, Regeneration, Sense of Place and Execution. “Each of these drivers is critical in achieving our goal and giving the consumer the best shopping experience. Fast rising inflation and cost of living are of great concern, but we are confident that the combination of accessible price points and high consumer appeal means that the food category can be a key growth driver. In fact, it has been one of the most resilient categories during previous downturns,” Dryburgh explains.

During customer meetings Nestlé will be unveiling investments across all the levers including products that will create Value, driving Engagement across the journey with digital tools from the Digitally Connected Shopper as well as Sense of Place initiatives. 

In terms of Regeneration, a key focus for all TR stakeholders, Cannes also provides the perfect opportunity for Nestlé to showcase its world-leading Regeneration and sustainable packaging strategy. 

Smarties introduced recyclable paper packaging for all its confectionery products globally last year and this is one of many Nestlé’s sustainable packaging initiatives including`; sourcing - all chocolate sourced using 100% sustainable cocoa via the Nestlé  Cocoa Plan; this year’s introduction of KITKAT Vegan traveller’s pack and the Nestlé  Income Accelerator plan which helps farmers to reach a living income (awarded Sustainability Hero status in the recent TRBusiness awards).

Last, but not least, visitors to the stand (Beach 7) will also be able to view Nestlé’s full travel retail product portfolio of global icons such as KITKAT – including the highly successful SENSES range - SMARTIES and NESCAFE, alongside travel retail exclusive brand NESTLÉ  SWISS, and local favourites AFTER EIGHT and QUALITY STREET.  

“The whole team at Nestlé are delighted to be back in Cannes. We know there are still major challenges facing the industry, but we also know that there is a strong consumer desire to travel. This year we have experienced increases in footfall in Europe, the Middle East, and North America, while it’s also good to see most of Asia now starting to open up. We’re looking forward to a very busy and productive week in Cannes as we continue our mission to make Food the No 1 most purchased category in travel retail,” concludes Dryburgh.

Travel retail industry first: Bitmore introduces carbon neutral Snoooza neck pillows

Travel retail company Bitmore™ has unveiled a new range of comfort neck pillows with sustainability credentials at a level unique to the channel. Named Snoooza, the pillows come in two models, one made from recycled memory foam (RRP £20, weighing 227g) and the other with recycled ABS beads (RRP £15, 120g).

 

The neck pillow models – both of which are made with GRS recycled material with hygroscopic anti-perspiration yarn – set new environmental standards for transparency and validation of materials used. They are 100% certified GRS and carbon neutral.

 

Both models fold up into small pouches, also made from recycled materials, making them ideal for use inflight.

 

The pillows are made from high-quality, certified, recycled fibre made from reclaimed plastic bottles collected within 50 kilometres of coastlines in countries or areas that lack formal waste or recycling systems.

 

 Bitmore said this will enable its customers and consumers to play a role in solving the ever-growing problem of ocean plastic. The company pointed out that each year at least 8.8 million tons of plastics make their way into the ocean, which is the equivalent of dumping the contents of one garbage truck into the ocean every minute. 

 

In addition, at least 80% of plastic flows into the oceans from land, and at current rates, there will be more plastic by weight than fish by 2050.

 

Bitmore CEO Hoj Parmar said: “Statistics relating to ocean plastic are very disturbing, so this one of the big reasons that as a responsible player in travel retail we are delighted to introduce our Snoooza pillows to the market. I believe these luxurious neck pillows are the first to be carbon neutral in our industry and we are very proud of that. 

 

“From any single fibre yarn removed from the pillow, we can validate our material is authentic and the material used is 100% made from PET recycled plastic bottles. 

 

“Compared to using virgin fibre, the recycled fibre we use significantly offsets using new petroleum, emitting fewer greenhouse gases and conserving water and energy in the process. That makes a big difference for our future.”

 

Each individual recycled ABS bead Snoooza pillow will have a label that states how many plastic bottles were recycled to make it.

 

The recycled memory foam Snoooza is available in 3 colours: Grey/Lime Green, Grey/Tangerine Orange and Grey/Aqua Blue.

 

The recycled beads Snoooza is available in 4 colours: Smoke Grey, Tangerine Orange, Aqua Blue and Mustard Yellow.

 

The Snoooza neck pillows can be viewed by potential customers for the first time at the TFWA World Exhibition in Cannes at the Bitmore stand in Blue Village F23.

Brockmans Gin partners with Premium Brands Group to expand its presence in Central and South America

Brockmans gin has taken steps to accelerate its expansion into Central & South America with the appointment of Premium Brands Group (PBG) Panama as logistics and commercial partner for both domestic and travel retail markets in the region.

JP AUCHER

PIERPAOLO

Brockmans is the largest independent British super premium gin, available in more than 55 markets worldwide.

PBG is well known as a highly respected distribution company, specialising in wines and spirits, fast-moving consumer goods and personal care items. Focusing on local and international markets, they have a particularly strong presence in Central and South America.

Brockman Gin’s International VP Pierpaolo Indelicato comments: “The Central and South America region represents a significant growth opportunity for the Super Premium Gin category and, therefore, for Brockmans. Through the partnership with PBG, we will be able to increase our commercial and marketing support to existing distributor partners, expand our market reach in both domestic and travel retail and open new and high potential markets like Brazil.”

Brockmans’ travel retail consultant JP Aucher who has high regard for PBG added: “I’ve known Alberto Gutman and his team for many years and their expertise in the region is unequivocal.  

“The gin category is growing apace in Central and South America and the appetite for super premium gin from respected international brands points to clear and distinct opportunities within the travel retail sector for Brockmans. I’m delighted to be steering this new partnership with PBG.”

Adds PBG owner Alberto Gutman: “At PBG we pride ourselves on building meaningful and effective working relationships, understanding both the needs of the marketplace and our brand partners. Our success is evident from the portfolio of brands we have established over the years. We are more than delighted to partner with Brockmans Gin to add newness, originality and super-premium quality to our offer. It’s a highly distinctive gin which, we are confident, will do extremely well both domestically and in travel retail.”