The Character of 1938. The Smoothness of 2018.

Stoli^® Group launches limited edition vodka to celebrate 80^th anniversary

TFWA World Exhibition sees the global launch of a new limited edition Stolichnaya^® 80^th Anniversary vodka, introduced to celebrate the brand’s 80^th Anniversary. Bringing together three ingredients – wheat, rye and buckwheat – to create a vodka with an unrivalled sense of indulgence, it combines notes of spicy aniseed, vanilla and crème caramel with a delicate texture, a rich sweetness and a light, dry finish.

Describing the launch, Stoli CEO Hugues Pietrini comments: “To celebrate our 80^th Anniversary we set ourselves a challenge: could we create a limited edition vodka that combines this unsurpassed smoothness with a little of the character of a 1938 vodka? After countless distillations, we arrived at a winning liquid and a major innovation: Stolichnaya 80^th Anniversary, a vodka made from wheat, rye and buckwheat.”

At the heart of this unique vodka is wheat, delivering Stoli’s trademark purity and drinkability. Rye is harder to distil than wheat, but the reward is an added dimension of taste and character. Buckwheat is even more challenging: despite its name it is not a wheat (or even a grain) and it behaves quite differently throughout the vodka making process. However, the hard work is worth it: the buckwheat adds an extraordinary level of creamy smoothness to the final spirit.

These three ingredients have been crafted into a vodka that can be enjoyed mixed long or added as an element of individuality to any vodka cocktail. But perhaps the purest way to celebrate 80 years of Stoli is to enjoy a chilled shot with one’s oldest friends.

Stolichnaya 80^th Anniversary Vodka is being released in limited quantities and is destined to become a collector’s item. It is presented with a unique bottle closure, a two-part front label printed on specially prepared craft paper and a unique presentation box. This extraordinarily smooth vodka is being released in limited quantities with a unique bottle design and exclusive presentation box.

The decision to launch Stolichnaya 80^th Anniversary Vodka at TFWA World Exhibition reflects the importance of the channel to the brand. Adds Pietrini: “Travellers are continuing to treat airport shopping as an opportunity to ‘trade up’ and to try something new and unique. Travel retail is the perfect environment for limited editions such as Stolichnaya 80^th Anniversary Vodka and TFWA World Exhibition the perfect platform to showcase this highly original collector’s item.”

Huge Furla store lands in Philadelphia

A new Furla store has been opened in partnership with DFASS at Philadelphia International Airport.

The 50sqm personalised store opened officially on September the 13th with Furla’s AW17 Main Collection.

“Many thanks to DFASS for their support with this opening,” says Gerry Munday, Furla’s Global Travel Retail Director. “This really is a fabulous space that we are very proud of.”

Cenote Tequila Joins Stoli Group portfolio

Cannes, 2 October 2017 – Stoli Group has added Cenote Tequila to its growing spirits portfolio. The new super-premium tequila will be presented at this month’s TFWA Tax Free World Exhibition (Beach Village 2) and will be on shelves beginning in the first quarter of 2018. Stoli Group will handle all distribution, sales and marketing for the brand, which is being produced at Fabrica de Tequilos Finos, located at the foot of Tequila Hill, in Jalisco, under the supervision of master distiller Arturo Fuentes.

Initially, the line will comprise of Blanco, Reposado and Añejo expressions. As befits its super-premium status, Cenote Tequila is crafted using 100% blue agave. It is fermented in stainless steel columns before undergoing double pot distillation – a process that preserves the natural flavours of the top-quality agave used. Cenote Tequila Blanco mellows for three weeks before bottling. Cenote’s Añejo expression is aged in single-use American oak bourbon barrels, while the Reposado is aged in French oak casks

Stoli Group Global CEO Hugues Pietrini said, “We see great potential for super-premium tequila – a category that has grown considerably within travel retail in recent years, as new and younger consumers have discovered and converted to sipping-grade tequilas. We are confident that Cenote Tequila will be an exciting new addition to our portfolio, and we look forward to introducing it to our customers in Cannes.”

Cenote Tequila takes its name from the spectacular limestone cenotes that are scattered through Mexico’s Yucatán Peninsula, which were considered by the Mayans to be “windows to the underworlds”, inhabited by gods and goddesses.