Ricola cooks up live confectionery activations at Zurich Airport

Earlier this month, Swiss confectionery specialist Ricola staged a series of live demonstrations of how its famous herbal sweets are made at Zurich Airport, in partnership with Dufry and Zurich Airport.

The popular activations which took place on four consecutive weekends were held airside on Level 1, in front of Dufry’s main duty-free store, as part of the location’s high-profile Best of Switzerland campaign.

In addition to observing the hand-made production methods, travellers were invited to sample the Ricola portfolio. A special “buy 2, get 1 free” promotion was created to support the activity and further drive sales.

“This is the first time we have held our candy cooking event at Zurich, and we are absolutely thrilled with the passenger response – and the sales results,” noted Andreas Reckart, Vice President Sales Middle East & Travel Retail for Ricola AG.

“European travel retail continues to perform strongly, boosted by increased airport traffic. These live demonstrations exemplify the type of appealing retail experience we are committed to providing, and created a wonderful opportunity to attract and engage with travellers in a busy airport environment.”

He added: “Our on-site ‘herb field’ helped passengers to immerse themselves in the Ricola universe, from herb to candy, and also emphasised our nature-friendly positioning. 

“We were delighted to partner with Zurich Airport and Dufry to showcase this innovative discovery experience – and promote our Swiss heritage – in our home market of Switzerland.”

Philippe Moryl, Global Category Head - Confectionery, Food, Souvenirs & Toys at Dufry said: “We asked Ricola to push the boundaries and they did it, delighting our customers at Zurich airport. Despite all the technical challenges related to the implementation of such activations in the airside zone of an airport, we found a solution to make it happen. This is a great example of what we can achieve when brand partners, airport partners and retailers are working in close collaboration and partnership. It is a fantastic and innovative way to engage with customers, promoting Ricola’s great products, values and expertise. It allows as well to speak about ESG commitments that became so important for our companies and our customers. Thank you to Ricola’s team, to Zurich airport commercial team and to Dufry local team for their great team work.”

The House of Suntory Proudly Celebrates 100 Years of Pioneering Japanese Spirit

The Founding House of Japanese Whisky partners with film icons Sofia Coppola and Keanu Reeves and introduces new limited-edition whiskies to toast its centennial

  

The House of Suntory, the Founding House of Japanese Whisky, celebrates its 100th anniversary of whisky innovation: a major milestone not only for Suntory’s history but for Japanese spirits culture. In honour of this centennial, the House releases a Suntory Anniversary Tribute as imagined by Academy Award-winning Director Sofia Coppola and starring Actor Keanu Reeves, as well as exclusive 100th anniversary editions of its world-renowned whiskies. These will be available domestically and in selected travel retail doors.

Twenty years after filming Lost in Translation, Sofia Coppola returned to Japan to create the Suntory Anniversary Tribute. Coppola brings her artistic genius and admiration for Suntory Whisky to life as the creative director of The Tribute that honours Suntory’s illustrious past, present and future. The Suntory Anniversary Tribute tells the remarkable story of the brand’s heritage and whisky-making legacy over the last 100 years, depicting the meaning of “Suntory Time” through the eyes of its creator. The Suntory Anniversary Tribute, which features actor Keanu Reeves, a lover of Suntory Whisky and who previously appeared in a Suntory Reserve ad campaign in 1992, debuted Tuesday May 23rd during the Suntory Time 100th Anniversary Global Premiere event in New York City and can now be viewed on the House of Suntory website https://house.suntory.com/100-years-anniversary

"As the pioneer of Japanese whisky, the House of Suntory played a significant role in shaping culture and leading craftsmanship in Japan over the last century,” said Jon Potter, Managing Director of House of Suntory. “To mark this historic milestone, partnering with Sofia and Keanu, who are Suntory Whisky fans, makes perfect sense. From our Fifth Generation Chief Blender Shinji Fukuyo’s striking blends to Sofia and Keanu’s unique cinematic creations, this commemoration has surpassed all expectations to celebrate our iconic Japanese whiskies.”

 

Later this summer, Reeves will star in another creative project in partnership with the House of Suntory: a series of documentary shorts titled: “The Nature and Spirit of Japan,” directed by Roman Coppola. The series explores Japanese whisky culture inspired by harmony with nature (Wa), elevated by Japanese craftsmanship (Monozukuri) and enjoyed as an authentic Japanese cultural experience (Omotenashi). The docuseries will strike a balance between education and entertainment, aiming to foster a deeper exploration of the House of Suntory and Japanese culture overall. 

"I’m honored to partner with Suntory Whisky again thirty years after our Suntory Reserve campaign,” said Keanu Reeves. “I’m a huge fan of Suntory Whisky, so it’s very special to collaborate in honour of this milestone anniversary. My admiration for the whisky goes beyond tasting the whisky. It is the elevated Japanese craftsmanship and attention to every detail that makes Suntory Whisky so special. As an actor honing and perfecting my own craft, sharing this process in a docuseries is a thrill.” 

THE TRAVEL RETAIL ROLL-OUT

In honour of the centennial, the House of Suntory is releasing several limited-edition whiskies that highlight the unique Japanese craftsmanship at Suntory’s whisky distilleries and their meticulous art of blending, including Yamazaki 18 Year Old Mizunara and Hakushu 18 Year Old Peated Malt whiskies. Limited 100th anniversary labels of the flagship Yamazaki 12 Year Old and Hakushu 12 Year Old will also be released for the centennial. 

These limited editions will be available in selected GTR airport doors from mid-June, supported by a series of immersive pop-up activations and high-profile advertising campaigns. The debut, hero activation will take place at Singapore Changi T1 departures, from 15 June to 25 July, in partnership with Lotte Duty Free Singapore. This installation will incorporate tastings, interactive digital activities and exclusive anniversary gifts.

The limited-edition anniversary whiskies will also be available at Shanghai Pudong, Dubai International, Delhi Indira Gandhi International, and London Heathrow Airport. Activations at these locations will take place from July onwards.

“This centennial is a truly a milestone achievement, and we are very much looking forward to collaborating with our travel retail partners to mark this accomplishment,” noted Beam Suntory Brand Marketing Director Global Travel Retail Manuel Gonzalez. “Together, we will really bring the celebrations to life, through our planned programme of distinctive airport activations, designed to showcase the very special 100th anniversary editions of these exceptional Japanese whiskies and the art of Japanese whisky.”

“Hakushu and Yamazaki whiskies are gifts from our past handed down by generations,” said Fifth Generation Chief Blender Shinji Fukuyo. “It is fitting to release limited editions as part of this incredible milestone, as they represent our relentless pursuit of quality and symbolize our promise to carry our philosophy on for the next one hundred years and beyond.”

The centennial of the House of Suntory began with the establishment of its Yamazaki Distillery in 1923 —the first and oldest malt whisky distillery in Japan’s history. The House of Suntory founder Shinjiro Torii’s 100-year legacy began with a dream to “create an original Japanese whisky blessed with the riches of Japanese nature and craftsmanship,” which his grandson Shingo Torii carries forth today at Yamazaki and its distilleries across the country. Since its founding, the House of Suntory has been crafting world-class spirits and is known for Yamazaki, Hakushu, Chita, Kakubin, Hibiki, Suntory Whisky Toki and Ao, as well as Roku Gin and Haku Vodka.

This landmark anniversary is a significant milestone for House of Suntory and for its home country of Japan. As a first step toward its promising future, the House of Suntory is investing 10 billion JPY ($77 million USD) to enhance its Yamazaki and Hakushu Distilleries which are currently closed for renovation and scheduled to reopen this fall. The House of Suntory has become synonymous with some of the best Japanese whiskies in the world today, and it has undoubtedly built a legacy worthy of celebration.

For more information about the House of Suntory, please click here.

Molton Brown showcases fragrance expertise with its finest travel retail experience yet for shoppers at new Heathrow Terminal 5 store

The new design is a tribute to the brand’s first salon which opened in London more than 50 years ago

Molton Brown, the creators of British fragrance , crafted with care, have unveiled their most exquisite retail experience yet for travelling shoppers with a refit of their flagship brand space in the main World Duty Free store at Heathrow Terminal 5. 

Located at the heart of London’s busiest term
inal, the Molton Brown store space within World Duty Free store is crafted to highlight the ideals of quality and individuality, which were imbued in the brand by its founders more than half a century ago.

The store’s design pays homage to the first Molton Brown salon, which opened in London’s South Molton Street in 1971. Continuing its legacy, the newly refurbished area underlines both the brand’s heritage, its leadership in the fragrance category, and shoppers’ own individuality with an immersive and multi-sensory in-store experience delivered through both online and offline touchpoints. 

Inspired by the brand’s pioneering founders, the new personalised space creates an immersive fragrance experience by taking the calming, botanical and sophisticated ambience of Molton Brown’s original 1970s hair salon and giving it a contemporary twist with natural materials, sustainable features and carefully selected virtual technology. The focus of the site is a statement Fragrance Discovery Bar which showcases Molton Brown’s stunning scent portfolio and allows shoppers to discover the brands unique fragrances in a dedicated and sensory space.

Elsewhere, shoppes can discover the brand’s collections including travel retail exclusive releases, allowing shoppers the time and space to discover the scent which best matches their personality, using the brand’s innovative Fragrance Finder. To create moments of calm and self-care, customers can also take advantage of one-to-one personalised treatments, including expert fragrance consultations and hand & arm massages using lotions and fragrance layering. 

The physical in-store offer is further enhanced by the option to personalise their purchases through a luxury gift-wrapping service with members of the team on-hand to provide tailored assistance or advice.

   

Classic styling, modern innovation

Elements of the physical in-store experience are further enhanced by digital touchpoints to create an immersive, multi-sensory experience that brings the brand story and collections to life. 

Visitors to the Fragrance Discovery Bar can take advantage of Molton Brown’s Fragrance Finder, which asks a series of personality questions to determine which scent best matches a shopper’s individual persona through a personalised scent discovery experience. In-store iPads and AR technology further bring the fragrance collections’ exceptional ingredients to life, to further assist and engage shoppers. 

In addition, hologram displays allow Molton Brown to share its achievements on its ongoing sustainability journey, as the brand continues the work of its pioneering founders who put a conscious care for the world at its heart from the very beginning.

Sophie Sponagle, Travel Retail Sales Manager, Molton Brown, said: “We are thrilled to unveil this new-look store within World Duty Free at Heathrow Terminal 5. This space both celebrates the brand’s heritage and showcases our latest innovations, in a setting which really brings the Molton Brown ideals of quality, individuality and heritage to life for shoppers in a tailored and exciting way.”

“The Terminal 5 counter is the pinnacle of the Molton Brown experience in travel retail, celebrating the heritage of this iconic brand with a real destination for fragrance-first experiences, enhanced by digital touchpoints to ensure a personalized journey for every shopper.” 

Commenting on behalf of World Duty Free, Delphine Poultney, Head of Beauty for Dufry in the UK says, “We are very proud of the long standing relationship we’ve enjoyed with Molton Brown, which is such a beautifully crafted and quintessentially British brand. This new-look space in our main World Duty Free store at Heathrow Terminal 5 is fully answering our aim to deliver memorable experiences in our stores. Customers will remember discovering the beautiful Molton Brown products and fragrances in this welcoming environment.”

Whyte & Mackay announces new Global Travel Retail division structure as it cements its place as a driving force in the whisky category

Whyte & Mackay has announced a new structure and leadership for its Global Travel Retail team, shaped to create greater connection with strategic domestic markets, as the next step in the company’s ongoing mission to be a driving force in the whisky category, renowned for building brands that stand out.

The new structure will allow Whyte & Mackay to continue its rapid growth trajectory by creating greater synergies, with stronger connections between the domestic and travel retail teams. 

To this end, the company has announced the creation of a new position of Managing Director UK, Europe & Global Travel Retail. Mike Greggs has been appointed to this role, following a successful period building the Whyte & Mackay UK and Europe business. Richard Trimby will leave the company after a seven-year period during which he helped to treble the size of Whyte & Mackay’s travel retail business as well as navigating the impact of the pandemic.

Clarisse Daniels has been promoted to the newly-created role of Regional Director Global Travel Retail – EMEI & Americas, where she will bring a wealth of experience to the development of the company’s business in these key markets. Most recently, Clarisse has overseen the strategy and marketing for Whyte & Mackay’s GTR team. A successor for Clarisse’s responsibilities as Head of Marketing GTR will be announced in due course, and that role will now report into Janice McIntosh, who has been promoted as Marketing Director (UK, Europe & Global Travel Retail).

Clarisse Daniels

Asia has been the fastest growing region for W&M. In recognition of that dynamic Micheline Wong’s position as Regional Director of Asia Travel Retail has been elevated, and she will continue to lead the regional team, reporting directly into Mike Greggs. Micheline will continue to bring GTR customer partnership, commercial leadership and luxury marketing experience to the region. Within her team Richard Wan has been promoted to the role of Global Account Manager China & Taiwan Travel Retail.

Micheline Wong

Richard Wan

In-keeping with the desire to create synergy between the travel retail and key domestic market teams, Ashish Monga will leave the Global Travel Retail team to focus on the fast-growing Middle East and India domestic markets. Snehanshu Verma will take over responsibility for India travel retail, along with his current role, and is appointed Business Manager Middle East & India Travel Retail.

Ashish Monga

Nick Garland Chief Operating Officer (Brands & Markets) at Whyte & Mackay said: “This new structure will create a business which is more connected, both across our domestic and travel retail teams, by fostering stronger links with our valued partners in the local markets. It will underline and enhance our consumer and category-first approach and creates room for our team to grow in line with the business, which is currently doubling every five years.

“I congratulate Mike on his new appointment, and I believe he is perfectly placed to lead our team into this exciting next phase of growth and development. I would like to thank Richard for his excellent work over the past seven years and wish him all the best in the future.

“In Janice, Clarisse, Micheline and Snehanshu, Mike has a talented and knowledgeable team, and I am excited for the future of the company and our brands in this vibrant and exciting market.”

Mike Greggs commented: “I am delighted to assume responsibility for this fast growing and dynamic channel. Travel Retail continues to be a top priority for Whyte & Mackay. Our strong performance and ambitious activations in recent years demonstrate our resolve for investing to win here. The Whyte and Mackay Travel Retail team have built true partnerships with our priority customers, and I look forward to contributing to take these to the next level. I believe through Whyte and Mackay’s consumer insight and category thinking we can accelerate our mutual growth in each region. Global Travel Retail uniquely creates the opportunity to engage with a diverse mix of consumers and introduce many new people to the single malt whisky category. It is here our industry can best build emotional connection through the many touchpoints with an upscale audience motivated to discover new brands and try new experiences.”

Molton Brown take luxury care to the next level with first ever aromatherapy collection for hotel partners

Molton Brown is delighted to announce the debut of Reviving Rosemary, the British fragrance brand’s first ever aromatherapy collection, featuring a striking new design to elevate the experience for both guests and hotel partners.

Reviving Rosemary caters to the growing consumer demand for aromatherapy and self-care products; the stunning new collection offers an invigorating and uplifting experience, delivered in line with Molton Brown’s exceptional principles of sustainability and conscious care for the environment. As Molton Brown’s first complete collection offering a fully holistic experience for guests, Reviving Rosemary features a fresh, consistent design and the introduction of a sensorial new format, which allows guests to both enhance their bathing experience and enjoy the benefits of aromatherapy.

Aromatherapy has become a huge trend as consumers increasingly turn to self-care in the wake of the pandemic. Molton Brown understands that providing a full, luxury service for hotel guests demands delivering an experience which goes beyond scent to deliver a product which cleanses deeply while also uplifting the senses.

Revising Rosemary invites guests to slip away from the everyday and into a rejuvenating bathing ritual with its dual benefit aromatherapy offer. The collection is crafted in line with Molton Brown’s core values of using the best ingredients in exceptional concentrations to reset mind and body with mood-boosting rosemary, nourishing tamanu oil and an enlivening note of eucalyptus.

To help guests fully indulge in the self-care experience, Reviving Rosemary is available in a new product formats. Alongside the Shampoo, Conditioner, Bath & Shower Gel and Body Lotion, the first phase of the collection will include a new transformative texture: Molton Brown’s first Shower Oil-in-Gel. This aromatic formula cleanses and nourishes skin with a milky lather which is thicker and more luxurious than the Bath & Shower Gel, allowing guests an enhanced experience. More additions will be made to the range in the second phase which is due for release later this year.

The brands ongoing commitment to providing a conscious care for the environment is reflected in the use of sustainably-sourced rosemary, and the Tamanu Oil which is collected in Madagascar when the nuts fall from the trees, eliminating waste in the production. Poured into recyclable bottles* made from 50% recycled plastic*, the new aromatherapy collection is the perfect sustainable choice for luxury lovers; it is cruelty free, a 100% vegan formula** and free from parabens. Plus, like the rest of their products, it’s made in their factory in Hertfordshire, England.

The new collection also complements the Molton Brown dispensing program, which offers a contemporary and understated appeal in every bathroom, and can be replenished with five-litre refills. 

Steve Clark, Senior Director Retail & Hotel at Molton Brown, said: “We are thrilled to be introducing our Reviving Rosemary collection; not only is this our very first aromatherapy collection, but it really takes our positive luxury offer to the next level for our hotel partners.”

“Every piece of the collection is crafted from the best, sustainably-sourced ingredients and is presented in a fresh and holistic way with our new, stylish design, which creates a one-stop-shop for guests and hoteliers looking to create the ultimate, personal self-care experience.”

“I am particularly excited to be launching this range exclusively to our hotel partners, a full year before we launch into retail. This is a first for Molton Brown and shows our continued commitment to our hotel amenities business and our continued support for our hotel partners in offering a highly elevated guest experience.”

‘A Gift From A King’ – The Dalmore unveils new King Alexander III Travel Retail exclusive at Singapore show

The Dalmore, recognised as the pinnacle of luxury by modern luxury consumers* is set to release an exquisite new expression from its prestige single malt Scotch whisky collection. 

The Dalmore King Alexander III– the only six-cask finish single malt in the world – is releasing a travel retail exclusive version in July. It will be first introduced to travel retail buyers at the upcoming TFWA Asia Pacific Exhibition in Singapore (Basement 2-N2)

Whyte & Mackay Travel Retail Director Richard Trimby explains: “The Dalmore, with its impressive collection of rare and exclusive expressions, has fuelled the malt category growth globally by recruiting and trading up modern luxury shoppers, making it the fastest growing Top 10 Malt over the last 10 years by value**. This success has been achieved by attracting modern luxury consumers seeking exceptional products, elevated experiences and the perfect gift.”

Whyte & Mackay Head of Marketing GTR Clarisse Daniels says: “Building on our track record for being the #1 for luxury gifting and driving incremental category growth and global premiumisation, the travel retail exclusive King Alexander III edition is guaranteed to allure the modern luxury consumer by meeting their desire for exclusive products,  authentic stories and by representing the perfect gift, whether as a self-treat or for someone else.”

The launch will be supported by omnichannel campaigns in key travel retail locations around the world. These will include digital discovery plans to drive consumers to duty-free stores, captivating physical and digital experiences instore to convert shoppers into buyers and a series of interactions and experiences instore offering ‘retailtainment’ for shoppers open to engage with brands during airport dwell time.

Leveraging the expertise of The Dalmore’s masterful cask curation, the TRX edition showcases casks from only the most storied vineyards from the most iconic wine appellations in the world. These noble casks possess unparalleled character in the world of wines, and only they can lend their flavour to release the endless potential within The Dalmore.

Each cask lends its spirit: scarce Sauternes casks offer a rarer, sweeter side of the iconic Bordeaux wine; Amarone casks, the carefully nurtured patriarch of the famous Valpolicella wine region, impart their sophistication; and finally, Portuguese red wine barriques from the Douro Valley shine with their distinct finesse and quality.

The majestic result of this noble assemblage of spirit is an extraordinarily velvety, full-bodied and complex flavour profile. This exceptionally unique whisky was crafted to an exquisite standard by Master Whisky Maker Gregg Glass, whose remarkable talent was recently recognised when he was awarded the coveted Master Distiller of the Year title in the Icons of Whisky Awards 2023.

The new King Alexander III TR exclusive comes in a smart and eye-catching premium cream-coloured presentation box with silver The Dalmore stag raised details, sure to appeal to both gifter and recipient.

The campaign, based on the theme ‘A gift from a King’, reinforces The Dalmore’s positioning as exceptionally giftable. 

Daniels adds: “The Dalmore is the only Whisky that can own this space and honestly claim that it is a gift from a King himself. It is a statement for both giver and receiver: with The Dalmore, you can give the gift of potential, the ultimate gift from a King.”

Trimby concludes: “The Whyte & Mackay travel retail team is very much looking forward to the TFWA Asia Pacific show, always a key event in our calendar, given its significance for Asian travel retail. To be going there with such great news from The Dalmore to share with buyers and other visitors heightens our excitement about our appearance in Singapore. 

‘The Dalmore is a driving force in Asia Travel Retail (3rd biggest malt in value**) and really resonates with the Asian shopper looking for rare and distinctive gifts. This new travel exclusive expression is sure to attract the luxury shopper driving the growth in the region. 

“We will also be sharing exciting news from our house of pedigree single malt, including news from the No1 single Malt brand in the UK, Jura and its Islanders’ Expressions Limited Edition, Tamnavulin, the fastest Growing Single Malt 2021 (+144% 21 v 19**) and Fettercairn, the single malt with a unique distillation process appealing to the whisky curious looking to discover new flavour experiences.”

TASTING NOTES

The Aroma: Red berry fruits and hints of passion fruit

On the Palate: Citrus zest, vanilla pod, crème caramel and crushed almonds

Finishing Notes: Cinnamon, nutmeg and ginger

*Source: Oct 2021 Kantar brand equity research

**Source: IWSR

Henkell Freixenet to showcase NPDs for travel retail, Henkell sees brand design refresh

Henkell Freixenet will introduce new product developments and GTR exclusives from several of its sparkling wine brands at this year’s TFWA Asia Pacific conference in Singapore. The sparkling wine market leader is targeting growth across the Asia region as its portfolio of GTR exclusive products increases.  

“2022 was an important year for the Henkell Freixenet portfolio of sparkling wine, wine and spirits brands to return to growth in the travel retail marketplace. 2023 offers even more opportunities for our iconic global brands to develop and target growth, especially in the Asia region where GTR is a key strategic focus. We will be showcasing new product innovations and travel retail exclusives from Henkell, Freixenet, Mionetto, Segura Viudas and Champagne Alfred Gratien in Singapore and we warmly welcome all to come by and be our guest,” says Sandra Janetzki, Senior Vice President at Henkell Freixenet Global Export.

Global Travel Retail exclusive and premium products

At the TFWA Asia Pacific conference 7-11 May, Henkell Freixenet will showcase a number of GTR exclusives as well new product innovations and branding updates for 2023:

Henkell

Henkell has had a brand design refresh and the newly updated logo features an embossed and high-shine Henkell lily on the label achieving a more contemporary look. 

The brand relaunch is accompanied by a 360-degree digital marketing campaign including social media, PR activities and POS promotions, events and an international roll out. 

Mionetto

A brand new addition to the Italian spritz drinks market is Mionetto Aperitivo, a deliciously bittersweet herbal liqueur drink born from a special Italian recipe full of distinctive flavour, perfect for mixing with Mionetto’s classic Prosecco. Made from 100% natural flavours, Mionetto Aperitivo stands out for its harmonious blend of sweet red oranges and licorice, fresh acidity from citrus and the bitterness of select botanicals. 

A special Mionetto Spritz combo gift pack is available in GTR including the new Mionetto Aperitivo 500ml and one bottle of Mionetto Prosecco DOC Treviso.  

Exclusive for GTR partners, Mionetto Valdobbiadene Prosecco DOCG Brut will continue to be the focus for Henkell Frexeinet’s premium Prosecco offer and as the group’s latest product within the recently updated Luxury Collection. Mionetto will also showcase its internationally known Prestige Collection, with hero products Mionetto Prosecco DOC Treviso and Prosecco Prosecco Rosé DOC. 

Considered the premium line of the brand, the Luxury Collection blends together the Mionetto winemaking excellence and the prestigious tradition of Venetian glass artists, thus emphasizing Mionetto’s unmistakable DNA. 

Freixenet: 

The Freixenet brand offer goes from strength to strength and 2023 sees an even broader range available in GTR. While the Cordon Negro and Carta Nevada Cavas are iconic Freixenet products leading the brand and selling in 140 countries worldwide (now available as winter and summer editions), there are also new innovations; these include Freixenet Prosecco, Italian still wines as well as Spanish still wines. 

Further to its launch during Cannes last year, the latest premium positioned Freixenet Elyssia Cava is available with a redesigned bottle and more contemporary label. The Freixenet Elyssia range comprises Elyssia Gran Cuvee Brut and Elyssia Pinot Noir appealing to people with sophisticated tastes who want a luxurious Cava experience. 

Champagne Alfred Gratien

The French Champagne founded in Epernay in 1864 is having a moment in the spotlight and is set to expand into GTR with new look branding on its labels. Since 2022, Champagne Alfred Gratien has been among the World’s Most Admired Champagne Brands, according to the annual Drinks International Magazine survey. 

Since January 2023 the bottles have featured a revised, lighter coat of arms and new lettering with a premium, contemporary look. In addition to the monogram in the coat of arms, Alfred Gratien’s signature has been added to the lower part of the label to underline the authenticity of the brand. The fine Champagne has a crisp and elegant taste, perfect for celebrating occasions. 

Segura Viudas, sustainable wine making

During Singapore, Henkell Freixenet will once again champion Segura Viudas, a premium Cava brand with a very long tradition and a clear approach to sustainable wine making. Further to its design relaunch in 2021, 2022 was a successful year for the brand as it established itself in domestic markets, now the focus is on expansion into GTR and to amplify its organic wine brand positioning.  

NoLo category

Henkell Freixenet has seen good demand for its 0.0 % sparkling wine products and has expanded its ranges accordingly, which are now available for its GTR customers. 

With a new Feel Free marketing campaign set to focus on aromas of tropical and citrus fruits, Freixenet has extended its offer to include Freixenet 0.0 % Still Wines in white, rosé and red expressions. These join Freixenet Alcohol-Free, Henkell Alcohol-Free and Henkell Alcohol-Free Rosé and Mionetto 0.0 %.

Henkell Freixenet’s stand at the TFWA Asia Pacific conference is located at:  2-G13, Basement 2.

Ferrero biscuits and tablets launch into key Asian market at Singapore show

Asian buyers will be able to experience the latest innovations from Ferrero Travel Market at this year’s TFWA Asia Pacific exhibition, where the company will be exhibiting as part of the FNA stand (Basement 2-H28).

With Asia representing a key market for Ferrero, thanks to its strong market share in the region, driven by Premium Chocolate and Ferrero Rocher in particular, the show presents an important showcase for its ground-breaking innovations in the tablet and biscuit categories.

The new La Biscotteria concept represents Ferrero’s entrance into the under-developed biscuits segment of the global travel retail market. It includes two striking new concepts from the company’s world-renowned brands; Kinder Cards T(2x3), which suit young and adults, and Nutella Biscuits T12 & T22, featuring luxurious hazelnut Nutella in a distinctive biscuit shell. Both products launched to Asian markets this Spring, following the initial introduction at TFWA World Exhibition last October; but for many regional buyers, TFWA AP will represent the first opportunity to experience the products first-hand.

This summer also sees the availability of Ferrero Rocher Tablets to the Asia region. Available in three delicious flavours - milk, dark 55% cocoa and white, the tablets provide a new way for consumers to enjoy their favourite brand and capitalize on the market for sharing and treat-sized products.

Presented in an exclusive travel retail multi-pack of 3 x 90 gr tablets, Ferrero Rocher Tablets take advantage of the fast-growing premium chocolate tablet category whilst offering the benefit of an exclusive format for travellers.

Sergio Salvagno, General Manager of Ferrero Travel Market said: “Asia is a massive market for Ferrero and while we are still not quite back to pre-pandemic levels, recovery is proceeding and we’re delighted to see our much valued Asian customers now able to travel internationally again.

“We’re confident that our new biscuit and tablet ranges will be as popular with Asian consumers as they are already proving to be with travellers in Europe, the Middle East and the Americas.”

With strong distribution for Ferrero’s portfolio across Asia, the company is looking to introduce its new biscuit and table products initially through key airports in Singapore and Hong Kong, along with Seoul, Taipei, Kuala Lumpur, Bangkok and Shanghai.