Nestlé International Travel Retail to launch exclusive Quality Street Oriental Selection with Dubai Duty Free

Nestlé International Travel Retail (NITR) has released the exciting new Mackintosh’s Quality Street Oriental Selection featuring four unique regional flavours as a travel retail exclusive with Dubai Duty Free (DDF) this summer. 

 

The 251.4 gram product was introduced on 4 July ahead of the Eid Al Adha holidays in selected DDF stores, including the travel retailer’s Foodplus outlets, at Dubai International Airport.

 

The activation for the premium chocolates is supported by a two-month promotional campaign with point-of-sale materials including product gondolas and pillars. These are being supported in selected locations with sampling opportunities. 

 

To drive awareness of the new product, DDF is running a social media campaign to highlight the new chocolates across July and August.

 

Quality Street Oriental Selection praline chocolates are delectable, indulgent creations, with 30 pieces of the special confectionery served in a golden tray inside each beautiful, eye-catching tin. 

 

The four unique flavours which give multi-sensorial tastes are Rose Pistachio, Qamar El Din, Baklawa Pistachio and Mohalabiya, all housed in rich, smooth chocolate shells.

 

The Rose Pistachio variant is filled with creamy pistachio, topped with rose jam; Qamar El Din contains a sweet and tangy apricot-based filling; Baklawa Pistachio is filled with roasted pistachio and flaky toasted baklawa pieces; and Mohalabiya contains a creamy and fragrant mohalabiya filling, infused with orange blossom flavour.

 

This is the first time ever that pistachio, mastika liqueur and jam has been used in the production of Quality Street chocolates.

 

NITR Marketing Manager Tamara Spada said: “The unique combination of ingredients in the Oriental Selection makes this one of the most innovative ever releases from the great Mackintosh’s Quality Street brand. These indulgent treats produce a real burst of great flavour with each premium chocolate.

 

“Dubai Duty Free is long-established as one of our most important travel retail partners and we see their high-class stores as a natural home for a travel retail exclusive release of this superb quality. 

 

“Quality Street Oriental Selection is another great example of innovative confectionery from Nestlé which will have a unique appeal for the travelling consumer.”

Dubai Duty Free Senior Vice President for Purchasing, Sharon Beecham added: “We are delighted to launch the new Mackintosh’s Quality Street Oriental Selection to coincide with Eid Al Adha. This is another example of NITR’s innovative approach to a much-loved brand and we look forward to hearing the feedback from our customers on the four unique regional flavours.”

Go Travel extends partnership with InMotion and Marshall Retail Group across further US airport locations

Go Travel is pleased to announce an extension of its agreement with InMotion to distribute its branded products to an additional 37 stores operated by Marshall Retail Group (MRG). These MRG stores are in key airport locations throughout the US and significantly expand Go Travel’s presence in the airport retail channel.

Go Travel is providing a full range of travel accessories with a particular focus on its US produced memory foam pillow, the American Dreamer, to satisfy the needs of the flying public. 

“Our relationship with InMotion is better than ever, and our expansion to these key US markets bodes well for future growth in the North American market. So far in 2022, we’ve seen strong performance in the US, driven by domestic travel,” said Stephen Worden, Go Travel General Manager. 

“We’re now starting to see international travel return rapidly, and this is the perfect time to be bringing Go Travel's comprehensive range of solutions to our customers in our News & Gift stores,” said Pete Newbould, Senior Vice President of InMotion. “MRG is committed to creating unique experiences, with our store environments and our products tailored to the respective local market. We're looking forward to working with Go Travel to match its wide range of travel solutions to the needs of our customers across North America."

The MRG retail expansion plans follow the launch in May 2021 of InMotion’s ‘Quad’ front of store display stand, which displays Go Travel’s full range of accessories and pillows within a small retail footprint. 

Go Travel’s distribution with MRG is now across 154 outlets.