Essential Communications is an independent Public Relations agency specialising in the travel retail sector.
Wednesday, 29 September 2021
KENTUCKY OWL® RELEASES THE WISEMAN™ BOURBON
Tuesday, 28 September 2021
Accolade Wines to introduce game-changing rPET flat bottles for Banrock Station and Hardys in Cannes
Innovation to bring huge spatial and carbon footprint benefits to the travel retail wine category in the air and on the ground
Accolade Wines will be introducing a major carbon footprint-reducing development for the travel retail industry to the wine category at the upcoming TFWA World Exhibition & Conference in Cannes (Yellow Village D26).
The wine company will be presenting environmentally-friendly rPET (recycled polyethylene terephthalate) bottles, which will initially house a range of wines from Hardys and Banrock Station. rPET is created by recycling previously used plastics, including plastic bottles.
This game-changing innovation – developed with Acccolade Wines packaging manufacturing partner Garçon Wines – is a sleek, flat 75cl rPET bottle that is only 40mm deep with an easy twist cap.
100% recycled, rPET requires 75% less energy to produce than traditional bottles, emitting 79% less CO2 than a virgin PET (plastic) bottle.
The bottles are also themselves 100% recyclable, with each bottle weighing just 63g – six times lighter than average 75cl glass bottles. Each bottle is 40% spatially smaller, enabling 2.3 times more wine to be fitted on pallets, cutting logistics costs and reducing CO2 emissions by 60%.
Each bottle can be fitted through a letterbox, and has the perfect ergonomic design for duty free, fitting very nicely into hand luggage.
As well as on the ground travel retail stores, Accolade will be introducing the innovation to airlines, with many obvious benefits to the industry. The rPET bottles will bring a significant reduction in weight to store wines, which in turns lessens the carbon footprint of commercial flights.
Jeff Bond, Senior Regional Manager EMEA, Accolade Wines said: “I think this innovation is a fantastic fit for the travel retail channel both in the air and in ground stores. We are actively pursuing opportunities with airlines, airports, and cruise and ferries. Indeed, we are already in discussion about the bottles with some of the world’s biggest airlines and travel retailers.
“We are very much looking forward to the conversations we will have about the rPET bottles and the wines that will be contained within them in Cannes, an event that has always been associated with innovation.
“We’re not looking at any exclusivity arrangements for the rPET bottles, which will be used initially with our Hardys and Banrock Station wines. That’s because we firmly believe that these bottles need to come into use as widely as possible across the world because of the major contribution they will make to the travel retail industry’s carbon footprint.
“I don’t think it is overstating things to say that our introduction of the rPET bottles is a game-changer for the whole wine category in travel retail, and in the wider market.”
Monday, 27 September 2021
Nuwave Channel Partners to showcase Bitmore 100% recycled plastics electronics and travel ranges in debut Cannes appearance
Travel and technology product manufacturer and distributor Nuwave Channel Partners is excited to announce that it will this year make its first ever appearance as an exhibitor at the TFWA World Exhibition & Conference in Cannes (Blue Village F6).
The company’s major focus at the event will be on its fast-expanding range of technology products, produced especially for the travel market under its successful and well-established Bitmore brand.
The USP of the products is their use of recycled plastic and reclaimed wheat straw as base materials, as part of the company’s stated aim to reduce plastic waste in travel retail.
In addition, Bitmore products come with biodegradable packaging and use environmentally friendly water-based inks.
The 100% recycled plastic range includes more than 25 products covering powerbanks, QI chargers, headphones, speakers, cables and wellness and travel accessories. Many of these products come with a choice of colours.
Speaking about why his company is focusing on sustainability as a driver in its product offer, Nuwave Channel Partners CEO Hoj Parmar said: “Research has shown that the general consensus of travelling consumers is that they would make a conscious decision to favour products or brands with sustainable aspects, whether it is reducing the use of plastic and other environmentally-unfriendly substances in the manufacture of products or using recycled materials for packaging.
“It’s with this in mind that we continue to develop products, including our recycled plastic Bitmore ranges, under our ‘eco:sense’ banner, and pursue a wide range of other sustainability goals within our business.
"We want to offer consumers a choice of products that can help them to minimise their individual carbon footprints – that’s a very important focus for us at Nuwave Channel Partners, and we hope it resonates with potential retailers and airlines who share the same goals.”
To cement these commitments, Nuwave has recently been certified with the RSC standard, which is proof that the company has a regular and fully audited trail to prove that the plastics it uses are 100% recycled.
Further underlining Nuwave’s sustainability credentials, the company has also recently achieved accreditation to the CSR-A Silver Standard. The accreditation is a visible testimony of excellence in social responsibility and helps Nuwave to integrate social, environmental, ethical, human rights and consumer concerns into its business operations and strategy.
The TripClip Travel Pro, a product which recently won a major travel retail award (the TRBusiness Travel Retail Awards Best Travel Accessories Product 2021), will also be on display at the Nuwave Channel Partners stand in Cannes.
Invented by Joe Shortt and manufactured and distributed in travel retail by Nuwave, the worldwide patented TripClip Travel Pro is unique, simply solving the issue of having to hold your electronic device whilst on board an aircraft or other mode of transport.
The product has no complex mechanical parts, and no batteries are needed for it. The lightweight, compact device attaches simply and securely to seatbacks in seconds.
Nuwave's product line-up for Cannes is completed by its Lego range of travel-exclusive products and accessories, for which it holds the status of exclusive distributor for European region travel retail.
Pre-pandemic, many products from Nuwave Channel Partners’ ranges were sold on more than 50 international airlines. Hoj Parmar reports that as the air travel market picks up, many of these clients are coming back on board, including some of the world’s biggest airlines.
He points out that the TripClip product has been the top seller on board Ryanair in recent months and the environmental credentials of Bitmore 100% recycled plastics products will be a catalyst for building up that airline business once again.
Excitingly, Parmar says he is also currently in discussions with several major travel retailers, covering Europe, Asia Pacific, the Middle East and the Americas, to see products from Bitmore appear on the shelves of airport stores for the first time. He hopes to use this debut appearance at Cannes to bring his products to the attention of more international travel retailers and airlines.
Looking forward to the Cannes event, Parmar said: “Given the exhaustive safety protocols in place, there is no reason why this kind of show cannot go ahead, just as long as people are able to travel to them. People are sure to behave responsibly in these environments and most delegates will be double vaccinated by the time these shows take place, if they are not already.
““Virtual events are great in many ways, but there is no substitute for that face-to-face meeting; that opportunity for potential customers to see your product ranges in person. We’ve simply got to get back to normality in my opinion, life has to go on – we can’t be kept wrapped up in these cocoons and bubbles forever.
“It has long been an ambition of mine for Nuwave to have its own dedicated exhibition space at the TFWA World Exhibition, so I’m very proud that we have a presence at the event in October, even in a year when pandemic issues are sure to affect attendance levels.”
Ricola takes travel retail tins to TFWA WE
Ricola is delighted to return to the TFWA World Exhibition this year, where it will be focusing on its 90g tins with sugar, Original Herb and Lemon Mint (Mediterranean Village, N9).
First launched last autumn, Ricola sees TFWA World Exhibition as the perfect opportunity to give these two SKUs a further push as the industry begins to recover from Covid-19.
Alongside the sugar-included range, Ricola will also highlight its existing travel retail exclusive tins, multipacks and pouches, including travel-inspired designs for its 200g tins.
Andreas Reckart, Vice President Sales Middle East & Travel Retail for Ricola, says: “By adding a sugar-included range, we believe we are offering consumers a more balanced and rounded selection that will widen the overall appeal of Ricola.”
Ricola exhibits at TFWA WE after a summer that, continues Reckart, has “seen a satisfactory increase in business within our key European market.
“2021 has certainly been more dynamic than 2020, however we are still very far from what he had in 2019. The main drivers of this increase were the airport, ferry and border trade channels, which have all seen benefits from the resuming regional traffic,” he says.
Business in the Middle East is also starting to see positive result, adds Reckart, but Asia, with the exception of Hainan and Jeju, is still almost non-existent.
“It has obviously been a terrible couple of years for the industry, but our commitment to travel retail and strategy to develop our busines remains as strong as ever,” says Reckart. “For sure, we are really happy that TFWA World Exhibition is taking place physically this year and that we will finally be catching up with our partners in person. Let us hope that 2022 will see the industry start to flourish once again.”
CircleSquare explores key Chinese luxury shopping trends in case study-rich report
Retail marketing, brand experiences and consumer engagement specialist CircleSquare has released an in-depth report into the Chinese luxury market with a wide variety of insights into reaching a new generation of consumers from the world’s most populous country.
The 50-page study – titled China: Defining the new luxury – covers the key cultural trends that are influencing the way Chinese luxury customers think, shop and buy, and highlights them using numerous case studies featuring worldwide luxury and home-grown Chinese brands.
The report – which has a particular focus on targeting the Gen Z shopper, the young and affluent demographic which is set to become the dominant luxury consumer group in China by 2025 – focuses on four key cultural trends identified by CircleSquare. These are GuoChao (literally “national pride” and a growing trend across the China), Shoppertainment (and the search for escapism), Conscious Luxury (the rising impact of environmentalism, sustainability, diversity and empowerment) and Seamless Experiences (the expectation of a personal relationship with brands).
The report concludes with key takeaways, including guiding thoughts around disruption, innovation, storytelling, experience, loyalty and personalisation.
CircleSquare Managing Partner Stephane Zermatten said: “Despite what we are told, the brand experiences that appear to work in Paris, New York or Milan are actually lagging way behind the zeitgeist of what the fast-evolving Chinese customers expect from luxury brands.
“Brands need to be ready to serve their customers where they are across a multitude of touchpoints in a proactive, consistent and personalised manner to build relationships and long-lasting loyalty. Only the brands who have replaced their universal approaches with personalised experiences and customised products for the Chinese market will succeed in the next five years.
“With our report, we have set out to investigate the key trends which are shaping the luxury market in China and offer insights on how brands can succeed in engaging with and ultimately capturing the business of China’s new generation of luxury shopper.”
Lanson brings two new Cuvées to Cannes
Ritter Sport introduces new packaging design concept targeting higher travel retail visibility and focusing on sustainability
The colourful world of Ritter Sport is launching a new packaging design concept this autumn for its Travel Retail Edition range with the brand’s enduring sustainability mindset and visibility in the travel retail marketplace a key strategic focus.
Ritter Sport is targeting the travel retail market with updated packaging designs that feature across its bestselling products. The packaging targets the sustainability minded traveller with redesigned paper-based packs, as the iconic German chocolate brand launches its new ‘Taste Chocolate in Full Colours’ advertising campaign for trade media this autumn.
The updated packaging design conveys an emotive brand message of joy and goodness, fun and wanderlust, while the new colourful and travel themed branding design has been created to underscore Ritter Sport’s commitment to its exclusive travel retail product range.
The shift from plastic to paper and rougher cardboard packaging, which plays into a more natural look and feel, represents the brand’s enduring focus on sustainability. The objective is to communicate to the global traveller the existing sustainability credentials of Ritter Sport products due to the tactile feeling of the packaging.
Formed in 1912 and providing distinctive splashes of colour across the confectionery landscape since the mid-70s, Ritter Sport has been working on redefining its travel retail exclusives offer in a crowded market.
Ritter Sport’s colourful packaging makeover is focused on design elements derived from a propeller logo; a colour code which is related to the respective flavour varieties contained in the pack; while the signet logo, with the recognised colourful world map, distinguishes the exclusivity of the products for all travellers at a glance.
Sustainability is at the heart of Ritter Sport’s drive - already a key component of the brand’s philosophy for the last 30 years. Ritter Sport wants to further communicate its sustainability purpose: doing the right thing to create really good chocolate. A first step is the on-pack QR communication where space has been created on all packaging. Travellers have the opportunity to learn about Ritter Sport’s sustainability engagement via a quick scan of their device. Core topics are 100% certified sustainable cocoa supply chain (including the new Rainforest Alliance logo), as well certified packaging material FSC, climate neutral company and a lot more.
By 2025, the brand wants to complete its updated packaging journey from plastic to paper and for its entire range of chocolate bars or individual choco cubes and minis to use fully recyclable plastic foil wraps and pouches. The company’s goal is to use Ritter Sport packaging made from renewable raw materials that are in harmony with man and nature and can be recycled as a valuable material.
The new design of the exclusive travel retail packaging aims to position Ritter Sport as the most colourful, impactful and sustainable pioneer in travel-retail confectionery. Ritter Sport is also working to create a holistic brand experience for travellers.
Nicole Miltenberger, Marketing Management Travel Retail for Ritter Sport, said: “We felt it was time the Travel Retail Edition range really stood out with its own packaging concept. The new exclusive design celebrates Ritter Sport’s hero products. The propeller logo design aims to be more colourful, more impactful and more exclusive. We wanted to translate the emotion of travel and wanderlust into a new colour coded design and packaging concept that encapsulates the sustainability that Ritter Sport stands for.”
“To be a finalist of the Travel Retail Awards voted by shoppers in September 2021 with the Ritter Sport Choco Cubes Pouch (50 pieces) confirms our ambitions and demonstrates that we are going in the right direction to fulfil consumer needs,” continues Miltenberger.
Lanson to highlight Champagne and ‘bistronomie’ at Nice airport this autumn
Aurora commits to Cannes with Eco Nation range – and more to come
THE DALMORE DECADES
A once-in-a-lifetime selection of six exceptional single malt whiskies celebrated through the release of three unique collections that tell the story of The Dalmore’s relentless pursuit of excellence through six decades.
Glenfiddich fuels transport fleet with breakthrough green biogas made from its own whisky residues
Using a unique technology developed by its parent company William Grant & Sons, the Glenfiddich distillery at Dufftown in north-eastern Scotland converts its production wastes and residues into an Ultra-Low Carbon Fuel (ULCF) gas that produces minimal carbon dioxide and other harmful emissions.
Fuelling stations have been installed at the distillery, and the biogas is now powering specially converted trucks that handle the transportation of the Glenfiddich spirit at all stages of its production at the Dufftown distillery through to bottling and packaging, a journey that covers four William Grant & Sons’ sites in central and western Scotland. Local road users will soon get used to seeing trucks bearing the proud statement: ‘Fuelled by Glenfiddich - turning whisky waste into Ultra Low Carbon Fuel’.
Stuart Watts, William Grant & Sons’ distilleries director, said: “Glenfiddich is appreciated around the world as a unique single malt whisky, which is the result of generations of pioneering craftsmanship and concern for the long-term sustainability of the spirit.
“It has taken more than a decade for Glenfiddich to become the first distillery to process 100% of its waste residues on its own site, then to be the first to process those residues into biogas fuel to power its trucks, and finally to be the first to install a biogas truck fuelling station supplied by our on-site renewable energy facility.
“Across the entire production lifecycle, the biogas reduces carbon dioxide (CO2e) by over 95% and other harmful particulates and greenhouse gas emissions by up to 99% when compared to diesel and other fossil fuels. Each truck will displace up to 250 tonnes of CO2e annually, which has the same environmental benefit as planting up to 4,000 trees every year - the equivalent of displacing natural gas, a fossil fuel, from 112 households.”
Mr Watts added: “William Grant & Sons has been a pioneering distiller for more than 130 years, always exploring new processes and techniques to create sustainable benefits for our business and communities.
We are proud of these renewable energy breakthroughs in our industry as we scale up the de-carbonising benefits of this closed-loop process across our entire transport fleet.”
Claudia Falcone, Glenfiddich’s global brand director, added: “Our consumers have a maverick mindset that encourages us to push boundaries. As a family-owned business we think in the long term whether our focus is on the sustainable measures we employ at the distillery or on producing the world’s most awarded single malt. Our green biogas transport fleet is absolutely in line with our brand ethos of ‘Where Next’ - always challenging ourselves not to rest on our past achievements but to always look for what is coming next.”
The ‘Fuelled by Glenfiddich’ breakthrough is an example of the brand’s actions to reduce the environmental impact of its production process. It is one of a range of sustainability activities taking place across William Grant & Sons’ wider business in line with the Scotch Whisky Association (SWA)’s roadmap to achieve targets set out under the United Nations’ Sustainable Development Goals, which will be a main focus of the UN COP26 Climate Change Conference in Glasgow this November.
The SWA’s four main areas for industry action are: tackling climate change by having net zero greenhouse gas emissions by 2040; moving to a circular economy by making all packaging reusable, recyclable or compostable by 2025; hitting responsible water use targets by 2025; and caring for the land through the active conservation and restoration of Scotland’s peatland by 2035.
After launching Glenfiddich’s green biogas vehicles, William Grant & Sons will scale up the de-carbonising benefits of the Ultra-Low Carbon Fuel closed-loop process across its entire transport fleet and its industry supply chain, and is planning to make the technology available across the Scottish whisky industry to support the decarbonisation of transport in line with UK and Scottish governments’ net zero targets.