Mazaya brings Out of World Flavours to MEADFA delegates

Mazaya - Jordan’s fast-growing brand of Shisha tobacco, will be sponsoring both lunches at the rescheduled MEADFA Conference in Dubai (Jan 28-30) giving delegates the opportunity to experience the brand’s ‘100 out of this world flavours’ in a relaxed networking environment.

At the heart of the Emirates, Dubai and its neighbouring states are one of the most important regions for Mazaya as it seeks to bring shisha tobacco to travel retail markets globally. “The Emirates acts very much as a trend setter for many Middle Eastern countries,” says Mazaya brand manager Rawan Elayyan. “Dubai is a particularly important focus for us and we have invested heavily in promotions both with Dubai Duty Free and via JC Decaux over the past year. Our ‘Step Out of this World with Mazaya’ and ‘Wish I Could Shisha in the Sky’ promotions were both very successful and very well received resulting in tangible sales growth, while our sponsorship of DDF shopping bags and JCD monthly advertising spots have significantly raised brand awareness.”

Elayyan says Mazaya’s investment into high profile activations along with considerable brand building at travel retail trade exhibitions and events is now seeing solid results. “Business is doing fantastically well,” she continues. “We’ve seen triple digit sales growth in a number of markets including almost 122% year on year in Aldeasa Jordan Airports Duty Free Shops through Dufry. Not only are we seeing sales growth through existing channels but we are also now completing negotiations for new airport listings with a number of retailers both in the region and beyond. We’ve recently added Sharjah and other new business will be announced very soon. The interest from outside the Middle East is really very exciting, although this will remain our core sales channel of course.”

In Dubai, delegates will be able to view the many different flavours of shisha available via a number of displays, all available in various pack sizes. “We are now developing exclusive pack sizes and mixes for retailers which we will be happy to discuss in Dubai,” Elayyan adds.

Next stop for Mazaya after MEADFA is the Summit of the Americas where the brand plans to exhibit for the first time. “We see huge opportunities for Mazaya in the Americas and are keen to bring the shisha experience to delegates from this part of the world,” says Elayyan. There – and during MEADFA – the Mazaya team will be pleased to discuss the shisha opportunity with retailers, especially where there are activation opportunities.

“We always look for openings where we can offer an added value experience to consumers; one that makes their journey comfortable and entertaining – as well as introducing them to Mazaya of course, in whatever way is permissible.”

“We know that high profile promotions such as those we run in Dubai and Jordan will not be possible in many airports due to tobacco restrictions but wherever it is possible we plan to create as much theatre and excitement as we can to capture the attention of travellers, introduce the world of shisha, and offer a value shopping incentive,” continues Rawan.

Rodenstock Eyewear Show 2018 – Highlights from OPTI

Much applause was given by German celebrities, national and international journalists to the highlights of Rodenstock’s glasses.

In the scope of the international trade show for optics and design OPTI Rodenstock organized an eyewear show at the historic exhibition building Haus der Kunst. “The glasses will be more and more a fashion accessory. Therefore, we arranged this eyewear show”, said the host Oliver Kastalio, CEO of Rodenstock GmbH, who welcomed the guests. The “Retro-Classic” -collection and the “Masters Selection” was shown in the field of optical frames. “Mix your Style” and “Supersonic” was presented by the models for sunglasses. The trends for glasses in 2018: “Frameless sunglasses in diverse colors and retro models for optical frames”, stated Kastalio. 

Champagne Lanson delivers ‘A Message In A Bottle’ to travel retail

Champagne Lanson will be releasing a limited edition design of its multi-award-winning Rose Label Brut NV Rosé bottle.

The new bottle, inspired by London’s Shoreditch district, will be released just in time for Valentine’s Day. It is original and audacious and showcases a modern and innovative design; aimed to be attractive to young consumers and help to create renewed excitement from Lanson’s loyal customer base.

The new Rose Label “A Message in the Bottle” limited edition showcases an innovative ‘tag concept’ which uses a variety of ‘graffiti’ style markings - designed to describe the bottle’s contents.

Champagne Lanson describes this innovative design concept as ‘A Message In The Bottle’ and believes it brings to life its unique style and slogan: ‘The Perfect Start’.

Champagne Lanson has chosen its traditional pink for the bottle specifically to appeal to those customers in search of something original for Valentine’s Day and also the enduring appeal to last throughout Spring (Cherry Blossom),  Mother’s Day and beyond.

The new limited edition will be launched in Frankfurt and Brussels Airports on Valentine’s Day and will be available in Paris Airport’s springtime Cherry Blossom shopping event from 13 March until 23 April.

“Made using the traditional method since 1760, the multi-award-winning Champagne Lanson Rose Label Brut  NV Rosé is as delicate as it is fresh. With soft pink hues and the subtle aroma of roses, it has a lingering finish filled with summer berry notes. Aged for at least three and a half years, its signature mouthwatering taste makes it the ‘Perfect Start’to any occasion. This style of Champagne deserves the ultimate bottle, and this is what we believe we have produced with this new limited edition ‘A Message In The Bottle’ concept. It is the perfect combination of innovation and trend, making it ideal for younger consumers; a demographic we really want to tap into and gain their brand loyalty, as well as appeal to our loyal customer base,” comments Olivier De La Giraudière, Travel Retail Director, Champagne Lanson.

Champagne Lanson was one of the pioneers in the development of Rosé Champagne and it Rose Label Brut NV Rosé is one of the most appreciated in its category.

NEWS FLASH - Harding Retail and Virgin Voyages

Bristol, 15^th January 2018

Harding Retail Limited today signed an agreement with the new cruise line Virgin Voyages to be the sole concessionaire for on board retail. The new Virgin Voyages ship is due to launch in the first quarter of 2020.

Commenting on the contract, Neil Harding, Founder and Chief Executive said:

“I am delighted that Harding Retail are involved in such a momentous and innovative project. We look forward to sharing more details over the coming months.”

 

Neil Harding, Founder and Chief Executive of Harding Retail

Tom McAlpin, President and CEO of Virgin Voyages, commented “We want our retail experience to complement the overall feeling of discovery and transformation our sailors will experience. These locations will drip with innovation, beauty, creativity and our quintessential Virgin style.”

About Harding Retail:

At Harding Retail, we work in partnership with the world’s top cruise brands to provide an on board retail shopping experience of the highest standards. With offices in Bristol, Miami and Sydney and a portfolio of over 250 on board shops, we are a worldwide business that embodies all that is exciting in the world of international travel and leisure.