MCM’s
Spring/
Summer 2013 explores the concept of ‘Sunshine Nomad’. Inspiration
for this collection derives from the desire to escape elements of the
mundane, to embark on a journey of self-discovery and to inspire new
concepts of travel. Bursting with colour, this season’s chic and
stylish collection sheds sunlight on everyday for the worldly
traveller. The collection will be showcased by MCM at TFWA World
Exhibition (Riviera Village RC4).
The
Spring/ Summer 2013 collection ranges from printed and embossed
leather, to classic Visetos materials, boasting colourful hues of
calypso
coral, blue danube,
metallic gold, freesia, and kelly
green, juxtaposed against classic white and black prints. Placing an
emphasis on practicality and functional features, the collection is
made from lightweight materials, includes internal pockets and
pouches to support the latest technological accessories, and assures
personal security with additional internal buckles and zips. Each
piece reflects a sparkling sunny day, leading audiences of all age to
enjoy a blissful moment that the collection has to offer.
Revisiting
the original cruise line from 1986, Very
MCM
line
returns to impress tastemakers. Whilst balancing
sporty practicality with MCM’s timeless elegance
each piece suggests a new lifestyle that finds no boarders among
time, place and occasion.
Available in 4 very distinct materials, each style aims to cater to
the ever diverse urban nomads taste. The leather line brings a new
office life for urbanites, allowing picking up and leaving to explore
whichever destination they desire. A version to satisfy the more
light-hearted is the perforated leather line which is the perfect
companion for social outings whether it is in the countryside or in
the city.
The light canvas line, imprinted with large VERY MCM and ship
emblems, make this the perfect summery statement. Staying
true to the MCM spirit of traveling, the Visetos lines has enabled
backpack, cross shoulders, ipad cases to be attached to the matching
trolley. This new line is truly ageless and borderless, presenting
another level of lifestyle for everyone.
Delma
is
an embodiment of modern classicism, treated with an outstanding
palette of colours; the collection is ready to prove that monotonous
colours are the only way that leads to sophistication. Crafted
in Italy, made
of fine caviar leather, this
line is the epitome of
what
MCM
values the most quality,
functionality and practicality.
The
beloved New
Veronika is
a double-entendre: a perfect fit for a short getaway, whilst it
compliments any a chic office look. The New Veronika is spontaneous
and professional, the perfect bag to compliment a smart and
adventurous traveller.
Julietta
is another travel inspired series – the marine look- showcasing new
shoulder bags with a soft structure and oceanic colours including
sand, white, red and blue. A perfect companion for all occasions, the
awakening of a festive season greets you first through this
collection.
Armour
is
a pop-rock chic beauty; this model is the new luxury line with a
funky and daring style. The
latest pattern Visetos edition, succeeding the previous seasons
leopard prints, the fabulous python print
Visetos is
paired with leather trim embellished with studs of different sizes.
Armour is available as a drawstring,
backpack,
one size hook belts, and bracelets.
The detailed application of studs has been inspired by the grains of
sand found at the bay, which sparkle with a beautiful effect.
Armour is the line for 2013 is for who dares to express ones
personality.
The
Stark
series
for
the very first time showcases the complete collection to take the
next generation on a colourful journey of style. Stark is created
with vivid colour Visetos series, and is composed of the ultimate
on-the-go items including trolley, big shoulder bag, travel pouch,
backpacks and messenger. Translating mobility and technology with a
youthful twist, the return of the Stark is expected turn the table in
travel accessories.
Other
carry-over ranges include signature lines Nuovo
L., Ivana Patent, First Lady,
First
Lady Croco and
Little Veronika Visetos, ,
the latter featuring a Bavarian inspired pattern to accentuate
the seasons colourful theme. New season colours characterize the
entire line, making this a collection that will shine on any shelf.
###
About
MCM
Born
during the heydays of Munich, MCM embodies the rebellious yet
sophisticated, and culturally rich spirit of the city. A long-time
favourite of international royalty, celebrities and VIPs, MCM draws
on its tradition of prestige and quality. The brand has inherited the
notion of revolutionized travel that stems from the 1900s, thus the
logo symbolizes 1900 in Roman numerals.
MCM
continues to be the pioneer of the market by continuously evolving
with clever designs, durable materials, and delivering versatile
styles to suit every need. Bag styles run from classic black and tan
to statement-making models in strong colours. The brand offers
sophisticated handbags, practical and stylish luggage, functional
business bags and trendy small leather goods, all crafted from
materials such as leather, fabric and exotic skins.
MCM
has boutiques in major cities such as Athens, Berlin, Düsseldorf,
London, New York, Beijing, Shanghai, Hong Kong and Seoul. The brand
is also sold by prestigious retailers in key markets including the
US, the UK, Dubai and Russia.
For
further information contact:
Press
Enquiries: Rowena Holland, Essential Communications. Email: row@essentialcommunications.org
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