Today – World Earth Day – sees Nestlé announce the launch of its first plant-based chocolate, KITKAT Vegan into Global Travel Retail in Q4 with an exclusive Travellers Edition.
The move is in reponse to a growing demand for plant-based chocolate as the number of vegans increases year on year, particularly amongst the millennial and genZ generations. According to Mintel, more then 50% of chocolate eaters in Spain, France and Poland are interested in Vegan Chocolate with their counterparts in Italy and Germany just under that figure.
“It’s clear that consumers are increasingly looking for balance in their lifestyles,” says Nestlé ITR general manager Stewart Dryburgh. “Nestlé research indicates that nearly 2/3rds of millennials are interested in buying organic products with 4/10 considering that plant-based chocolate is better for them than dairy.”
KITKAT Vegan will offer the same crispy and creamy chocolate sensation as the original iconic version. Made from delicious vegan plant-based chocolate, with 100% sustainable cocoa sourced through the Nestlé Cocoa Plan in conjunction with the Rainforest Alliance. KITKAT Vegan will be available to travel retail in an exclusive box of three.
The current KITKAT portfolio offers a broad range of product choices which appeal to travellers looking for Deeper Connections (gifting, sharing, seasonal celebrations, uplifting breaks) and Elevated Experiences (travel souvenirs, indulgence, self-treat). The KITKAT Vegan option now widens the choice by additionally satisfying those consumers looking to ake a lifestyle choice within its Better For You Driver.
Dryburgh continues: “I am delighted that once again Nestlé is pioneering in travel retail by launching a vegan version of our #1 chocolate brand, KITKAT. This is another significant step in our journey towards a regenerative, sustainable and carbon-neutral future. I am very proud to be part of a company that takes such a pro-active and responsible approach to ensuring a secure future for our planet and generations to come.’
The new product is a natural step for Nestlé towards achieving its goal of halving CO2 emissions by 2030 and reaching net-zero by 2050. The company has also stated that KITKAT aims to transition to 100% renewable energy at all factories by the end of 2025 and, as part of this journey, Nestlé is measuring the carbon footprint of its new KITKAT Vegan product.
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