Innovation to bring huge spatial and carbon footprint benefits to the travel retail wine category in the air and on the ground
Accolade Wines will be introducing a major carbon footprint-reducing development for the travel retail industry to the wine category at the upcoming TFWA World Exhibition & Conference in Cannes (Yellow Village D26).
The wine company will be presenting environmentally-friendly rPET (recycled polyethylene terephthalate) bottles, which will initially house a range of wines from Hardys and Banrock Station. rPET is created by recycling previously used plastics, including plastic bottles.
This game-changing innovation – developed with Acccolade Wines packaging manufacturing partner Garçon Wines – is a sleek, flat 75cl rPET bottle that is only 40mm deep with an easy twist cap.
100% recycled, rPET requires 75% less energy to produce than traditional bottles, emitting 79% less CO2 than a virgin PET (plastic) bottle.
The bottles are also themselves 100% recyclable, with each bottle weighing just 63g – six times lighter than average 75cl glass bottles. Each bottle is 40% spatially smaller, enabling 2.3 times more wine to be fitted on pallets, cutting logistics costs and reducing CO2 emissions by 60%.
Each bottle can be fitted through a letterbox, and has the perfect ergonomic design for duty free, fitting very nicely into hand luggage.
As well as on the ground travel retail stores, Accolade will be introducing the innovation to airlines, with many obvious benefits to the industry. The rPET bottles will bring a significant reduction in weight to store wines, which in turns lessens the carbon footprint of commercial flights.
Jeff Bond, Senior Regional Manager EMEA, Accolade Wines said: “I think this innovation is a fantastic fit for the travel retail channel both in the air and in ground stores. We are actively pursuing opportunities with airlines, airports, and cruise and ferries. Indeed, we are already in discussion about the bottles with some of the world’s biggest airlines and travel retailers.
“We are very much looking forward to the conversations we will have about the rPET bottles and the wines that will be contained within them in Cannes, an event that has always been associated with innovation.
“We’re not looking at any exclusivity arrangements for the rPET bottles, which will be used initially with our Hardys and Banrock Station wines. That’s because we firmly believe that these bottles need to come into use as widely as possible across the world because of the major contribution they will make to the travel retail industry’s carbon footprint.
“I don’t think it is overstating things to say that our introduction of the rPET bottles is a game-changer for the whole wine category in travel retail, and in the wider market.”
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