Swiss Eyewear Group announces new partnership with DFDS

Swiss Eyewear Group has acquired DFDS as a new customer for the 2018 season.

DFDS is the first ferry operator to launch with three of the Swiss Eyewear Group sunglass brands – INVU, Rip Curl, and Seksy. sunglasses which are presented on a custom-built display - featuring an integrated polarization tester movie display; the first of its kind in the travel retail channel.  INVU, Rip Curl and Seksy sunglasses are currently listed on board the Cote des Dunes, Cote des Flandres, and Calais Seaways ships.

At the recent training sessions DFDS staff were very enthusiastic to learn about the new INVU, Rip Curl and Seksy sunglasses on board.  Discovering the benefits of INVU ultra polarized lenses, and how the movie display can help them to help engage with customers was very much appreciated, and all the crew were keen to merchandise the displays to ensure sales would be maximised.

Will Attersley (Category Manager of DFDS) with Martyn Westbury (Head of Sales at Newthing Limited) and Rebecca Harwood Lincoln (Travel Retail Director at Swiss Eyewear Group) 

 

The Seksy sunglasses are embellished with Swarovski crystals and complement the Seksy watches that are also sold on board. 

Rebecca Harwood-Lincoln, Swiss Eyewear Group’s Director of Travel Retail, says: “We are absolutely delighted with the new partnership, and have enjoyed working with the DFDS team to create a compelling offer for their customers onboard.”

Will Attersley, Category Manager at DFDS, says: “It is a real pleasure to now be featuring Swiss Eyewear Group’s sunglass brands on our ships, especially as the custom-made display is the perfect silent salesman. The sunglasses available onboard DFDS ships are a great mix of style quality at affordable prices, and we have high hopes for their strong sales potential in the months and years ahead.”