Underlining the global appeal of KIT KAT and music, Nestle International Travel Retail has now taken its high profile Headphone promotion to Malaysia, partnering with Choc Stop International, Satellite Building, at KLIA. The promotion is running throughout August to take advantage of the Eid ‘Celebration Day’ in Malaysia, Singapore and Brunei, when it is customary for workers in the city to return to their home town to celebrate with their families.
As part of its category strategy to deliver incremental sales growth by converting more travellers to buyers through engaging compelling added value promotions, NITR is giving away a pair of fabulous, high quality KIT KAT branded headphones with minimum purchase valued at RM 90. Additionally, to further increase weight of purchase and transaction spend per shopper, there is a strong multi buy offers on the Kit Kat Share bag range.
Says NITR Global Head of sales Alan Brennan: “We are confident this insight driven global shopper promotion with our retail partners CSS will replicate the same success achieved to-date in other parts of the world, in terms of delivering incremental category growth, through increased sales and transaction value.”
CSS’s Group Marketing Manager, Ms. Shereen Lau adds: “We have an excellent business relationship with Nestle and were delighted to partner with them in this perfectly timed promotion. For our customers the activation is very appealing, combining a high quality gift with purchase along with attractive multi-purchase offers - both ideal during this very important gift-giving period.”
“We are excited to launch “Chill to your Summer sounds.” in Asia as it brings confectionery to life through music! With premiums that appeal to both customers and shoppers, we are certain to receive positive results. Expect to see similar activations in China, Hong Kong, Singapore, Thailand and Philippines between June to August 2014” cites NITR Regional Business Manager Alvin Tan.
This KIT KAT activation is part of a global summer campaign with additional activations mobilised in key pan European airport locations, Asia and LATAM this summer, more details to follow shortly.
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