Thursday, 28 November 2013

Furla launches Autumn Winter 2014 PreCollection: A Journey in Italy


AUTUMN colours and the natural beauty of the Italian landscape are the inspiration for Furla’s Autumn Winter 2014 pre-collection. Colours, shapes and styles have been developed along the theme of ‘a journey through the essence of a beautiful country, full of art and tradition, yet always in search of innovation and modernity’.




As always, the pre-collection oozes a love for quality, detail, sophistication and elegance, yet combined with modern designs, new materials and innovative techniques. Modernity is inspired by Italy’s new eco-friendly architecture, inspiring the volumes and shapes of the collection. Colours come from the rustic and vibrant shades of the land and with warm autumn leaf tones of Caramello, New Cuoio and Choco; natural colours Acacia, Mandorla, Soave inspired by wood and marble; and reds (both bold and soft) such as Flamma and Acacia are inspired the colours of nature. A touch of Oxford light blue is inspired by the clear sky of Italian autumn mornings, while Cabernet and Soave lend their names to famous Italian wines.

Alongside these main colours, a new graphic Maxi Zebra is introduced along with an ultra chic version of the Animalier theme in Pitone and a very sophisticated Mirror Spazzolato copper tone metallic theme.

Styles play on the idea that opposites attract with combinations of traditional and innovative, shiny and matte materials, feminine and geometric shapes. New materials used for the collection include Lucertolina Tejus, calf printed with a lizard texture, buffed and finished with aniline; Vit St Zebra, the characteristic zebra pattern reproduced through digital printing on cow leather; and Mirror Rame, polished calf leather onto which metal laminated paper is applied. These join existing leathers includes Ares, Abrasivato, Nappa, Saffiano and Vit. St. Pitone Diamante.

All designs are completed with new linings, new look Furla charms and updated logo lettering.

As always the collection is divided into Basic, Premium, Iconic, Fashion and Candy themes with a combination of carryover lines and new looks.

The Basic range focuses on essential design, functionality and use, offering great value bags at a minimal price without compromising on function and fashion. Styles for Autumn/ Winter include bags refreshed in soft Cervo leather for the season featuring new Furla charms designed to elevate the brand image. Look out for fabulous totes in the new seasonal colours. Example travel retail prices are €230.

The Premium segment focuses on on-trend designs combining design, functionality and price positioning. Two new styles in satchel and hobo shapes offer sporty chic with effortless silhouettes in soft cervo and an elevated premium line in nappa leather with functional external pockets and strong design appeal through contrasting colours. Modern totes also feature in this segment featuring internal compartments which are perfect for today’s tech needs. Typical travel retail prices are €320.

The Icon line builds Furla’s brand image and value with unique, irreplaceable and timeless pieces which go beyond functionality to becoming desirable items in their own right. Refreshed shapes for the next season come in new colour combinations with feature styles such as a Small Dome. Best sellers come in new materials such as Lucertolina and Zebra with Metallics introduced for the third delivery. Typical travel retail prices are €360.

Furla’s Fashion offer combines unique shapes, materials and colours, evolving the brand and keeping it right up to date with design innovation. New styles feature the seasonal Globe Dome ‘It’ bag, offered in the exotic Lucertolina print and Abrasivato leather. Right on trend, modern yet timeless, the Globe Dome has eye catching new zipper pull details giving this structured silhouette style its own movement.

Also featured is the must-have mini crossbody – functional, fashionable and lightweight. The shape is available in various materials from basic Ares and Saffiano to Metallics and Zebra, creating day and evening offers. Typical travel retail prices are €198.
Furla’s highly successful CANDY collection in gomma gel is refreshed for the season in new solid colourways including Caramel and Acacia neutrals with pops of colours such as Oxford and Cabernet. New novelty studs are mixed with the gomma gel to provide variety and texture. Also featured are styles with Zebra graphics and a Metallic version for the third delivery. Typical travel retail prices start from98.

Autumn Winter 2014 also sees a review of Furla’s small leathergoods range with a focus on key sizes and functionality of wallets. Internal and external construction has been reviewed with new flap dimensions and rounded corners to give extra femininity. Coincase pockets have been simplified for a slim look, while improved wallet closures now use two buttons to secure rather than one.

External quality has also been improved with all edge finishes in leather, metal external zips and a new Mouaré lining.

Furla is going from strength to strength in travel retail and we have a very busy year ahead of us in 2014,’ says Global Travel Retail Director Gerry Munday. ‘In order to not only maintain but grow our brand presence and popularity, each collection must offer something new and different, innovative and yet still with classic quality, form and function. Yet again, the designers have come up with a superb offer which I am sure will delight our customers all over the world.’

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