AUTUMN
colours and the natural beauty of the Italian landscape are the
inspiration for Furla’s Autumn Winter 2014 pre-collection. Colours,
shapes and styles have been developed along the theme of ‘a journey
through the essence of a beautiful country, full of art and
tradition, yet always in search of innovation and modernity’.
As
always, the pre-collection oozes a love for quality, detail,
sophistication and elegance, yet combined with modern designs, new
materials and innovative techniques. Modernity is inspired by Italy’s
new eco-friendly architecture, inspiring the volumes and shapes of
the collection. Colours come from the rustic and vibrant shades of
the land and with warm autumn leaf tones of Caramello, New Cuoio and
Choco; natural colours Acacia, Mandorla, Soave inspired by wood and
marble; and reds (both bold and soft) such as Flamma and Acacia are
inspired the colours of nature. A touch of Oxford light blue is
inspired by the clear sky of Italian autumn mornings, while Cabernet
and Soave lend their names to famous Italian wines.
Alongside
these main colours, a new graphic Maxi Zebra is introduced along with
an ultra chic version of the Animalier theme in Pitone and a very
sophisticated Mirror Spazzolato copper tone metallic theme.
Styles
play on the idea that opposites attract with combinations of
traditional and innovative, shiny and matte materials, feminine and
geometric shapes. New materials used for the collection include
Lucertolina Tejus, calf printed with a lizard texture, buffed and
finished with aniline; Vit St Zebra, the characteristic zebra pattern
reproduced through digital printing on cow leather; and Mirror Rame,
polished calf leather onto which metal laminated paper is applied.
These join existing leathers includes Ares, Abrasivato, Nappa,
Saffiano and Vit. St. Pitone Diamante.
All
designs are completed with new linings, new look Furla charms and
updated logo lettering.
As
always the collection is divided into Basic, Premium, Iconic, Fashion
and Candy themes with a combination of carryover lines and new looks.
The
Basic
range focuses on essential design, functionality and use, offering
great value bags at a minimal price without compromising on function
and fashion. Styles for Autumn/ Winter include bags refreshed in soft
Cervo leather for the season featuring new Furla charms designed to
elevate the brand image. Look out for fabulous totes in the new
seasonal colours. Example travel retail prices are €230.
The
Premium
segment focuses on on-trend designs combining design, functionality
and price positioning. Two new styles in satchel and hobo shapes
offer sporty chic with effortless silhouettes in soft cervo and an
elevated premium line in nappa leather with functional external
pockets and strong design appeal through contrasting colours. Modern
totes also feature in this segment featuring internal compartments
which are perfect for today’s tech needs. Typical travel retail
prices are €320.
The
Icon
line builds Furla’s brand image and value with unique,
irreplaceable and timeless pieces which go beyond functionality to
becoming desirable items in their own right. Refreshed shapes for the
next season come in new colour combinations with feature styles such
as a Small Dome. Best sellers come in new materials such as
Lucertolina and Zebra with Metallics introduced for the third
delivery. Typical travel retail prices are €360.
Furla’s
Fashion
offer
combines unique shapes, materials and colours, evolving the brand and
keeping it right up to date with design innovation. New styles
feature the seasonal Globe Dome ‘It’ bag, offered in the exotic
Lucertolina print and Abrasivato leather. Right on trend, modern yet
timeless, the Globe Dome has eye catching new zipper pull details
giving this structured silhouette style its own movement.
Also
featured is the must-have mini crossbody – functional, fashionable
and lightweight. The shape is available in various materials from
basic Ares and Saffiano to Metallics and Zebra, creating day and
evening offers. Typical travel retail prices are €198.
Furla’s
highly successful CANDY
collection
in gomma gel is refreshed for the season in new solid colourways
including Caramel and Acacia neutrals with pops of colours such as
Oxford and Cabernet. New novelty studs are mixed with the gomma gel
to provide variety and texture. Also featured are styles with Zebra
graphics and a Metallic version for the third delivery. Typical
travel retail prices start from
€98.
Autumn
Winter 2014 also sees a review of Furla’s small leathergoods range
with a focus on key sizes and functionality of wallets. Internal and
external construction has been reviewed with new flap dimensions and
rounded corners to give extra femininity. Coincase pockets have been
simplified for a slim look, while improved wallet closures now use
two buttons to secure rather than one.
External
quality has also been improved with all edge finishes in leather,
metal external zips and a new Mouaré
lining.
‘Furla
is going from strength to strength in travel retail and we have a
very busy year ahead of us in 2014,’ says Global Travel Retail
Director Gerry Munday. ‘In order to not only maintain but grow our
brand presence and popularity, each collection must offer something
new and different, innovative and yet still with classic quality,
form and function. Yet again, the designers have come up with a
superb offer which I am sure will delight our customers all over the
world.’
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