Wednesday 30 January 2013

CAMUS Wines and Spirits and Château de Laubade Announce Distribution Agreement



COGNAC and SAINT-ANDRE DE CUBZAC, 25 January 2013
CAMUS Wines and Spirits (“CAMUS”) and LEDA S.A. (“Château de Laubade”) announced today that they have entered into a distribution agreement providing CAMUS Wines & Spirits the exclusive right to distribute Château de Laubade Bas Armagnac in travel retail worldwide.
We are delighted to partner with CAMUS Wines and Spirits to bring our single-estate Armagnacs to discerning travelers around the world,” said Denis Lesgourgues, Co-President, Laubade et Domaines Associés (LEDA S.A.).
Considered the reference for quality in the Armagnac category, Château de Laubade’s products are already sold widely in France and are exported to over fifty countries around the world, including Japan, China, Russia and the United States. This partnership with CAMUS will include Château de Laubade’s VSOP Estate Reserve, X.O. and Extra, and will offer duty free operators a new, handcrafted alternative to the big brands which dominate the Armagnac category today.



“CAMUS will provide Château de Laubade with global reach in the travel retail channel, and we will also gain from their long experience as ambassadors of the finest spirits,” added Arnaud Lesgourgues, Co-President, LEDA S.A.
Château de Laubade’s product offering is the perfect complement to CAMUS’s high-end portfolio of cognac and fine wines and spirits from France and elsewhere around the world. We look forward to a long and fruitful partnership with this like-minded, independent, family-owned company,” said Cyril Camus, President, CAMUS Group.

Trade enquiries:
Richard Bush, Marketing Manager. Email: r.bush@camus.fr Tel: +33 5 45 32 71 78 - Fax +33 5 45 80 59 65 - Mob: +33 6 10 75 36 88

Press enquiries:
Rowena Holland, Essential Communications. Email: row@essentialcommunications.org

Iris de Bailliencourt – International Public Relations Manager
Email :
 i.de-bailliencourt@camus.fr Tel : +33 (0)5 45 32 28 28



About Château de LaubadeChâteau de Laubade was built in 1870 in the heart of Bas Armagnac – Gascony’s most noble terroir – facing the Pyrenees Mountains.

Over the years it has become the largest and most acclaimed producer of single-estate Armagnac: from the vineyard to the bottle, all Château de Laubade Armagnacs are produced entirely on the property. Following in the footsteps of illustrious proprietors who helped to establish the estate’s sterling reputation, the property was acquired by the Lesgourgues family in 1974.

Today, the third generation, represented by brothers Arnaud and Denis Lesgourgues, continues to pursue the quest for excellence. Careful oversight of all the steps in the production process coupled with the most exacting standards and complete traceability ‘from grape to glass’ have made Château de Laubade the reference for quality in the Armagnac category.

About CAMUS Wines and Spirits
 
The fifth largest cognac producer in the world, Camus is reaping the rewards of the innovative and strategic initiatives introduced in 2003 by its forward-thinking President, Cyril Camus – the fifth generation of the Camus family at the head of the brand.
Committed to create Enjoyment through the Finer Things in Life, CAMUS sells distinctive, authentic and high quality products in nearly every country in the world, including most international airports and on board many international airlines, with a network of over 200 duty-free partners, covering more than 4,000 shops worldwide.

In 2012, the Camus Group’s turnover reached 150 million euros, an astonishing three-fold increase since 2009. Employing 500 people around the world, the House of Camus has subsidiaries in China and the United States as well as offices in Russia, Vietnam and Hong Kong.
In an era of financial considerations, CAMUS remains committed above all to its people, to the fairness of its partnerships, to servicing the brands it produces or represents, and to defending its values.


No comments:

Post a Comment