World of Patria International (WOPI) is introducing its specially selected portfolio of premium and super-premium spirits and wines to the Americas market at this year’s Duty Free Show of the Americas. Exhibiting for the first time (booth 1300), WOPI will be launching a number of brands to travel retail within the Americas for the very first time. In addition, the company is giving one lucky visitor the opportunity to win a bottle of The Last Drop 1960 Blended Scotch Whisky, with a suggested retail price of $2,700
The Last Drop is just one of the new brands to be introduced at the show – both the 1960 Blended Scotch Whisky and The Last Drop 1950 Cognac are described as rare and exceptional spirits. They are joined by a number of premium whisky/whiskey brands including Inish Turk Beg Irish Whiskey, Orbis Aged World Whiskey (St James Distillery) and Wemyss Vintage Malts – all award winning or highly rated by industry experts, unique in their own right, and ideal for travel retail where the trend continues to be towards premium and super premium offers.
To satisfy the equal demand for premium white spirits, WOPI is introducing Darnley’s View Gin – from the Wemyss distillery. Harking back to Scotland, 1565, when Mary Queen of Scots first spied her future husband, Lord Darnley through the courtyard window of Wemyss Castle, Darnley’s View is described as a superbly balanced, hand-crafted gin, which is made with six carefully selected botanicals including juniper, lemon peel and elderflower.
For those seeking something even more ‘out of the ordinary’, there is Soyombo, the new Super-Premium Mongolian Vodka. This leading high-end vodka comes from the same stable as the premium Chinggis Khan and is ideal for travellers looking for unique, quality vodka that’s a little off the wall !
Wines are an important part of the WOPI stable and Orlando sees the introduction of the superb Follador premium Prosecco selection, which includes a special gift tube for travel retail, Oyster Bay Wines, First Cape Wines and – hot of the press – New Zealand Glacier Wines, details of which will be announced in due course.
And to accompany all these fantastic liquors – chocolate of course! WOPI is also now distributing Fazer, the premium Finnish Confectionery within the Americas and will have the latest products from the company available for tasting at the show.
And Last - but by no means least - on Wednesday March 14 at 1500 hrs WOPI will be drawing the winner of the bottle of The Last Drop 1960 Blended Scotch Whisky. Don’t forget to pay a visit to the WOPI booth and deposit your business card to enter.
Says WOPI managing director Rob Nichols. ‘We’re very excited to be exhibiting at the Duty Free Show of the Americas, bringing what we believe to be a truly exceptional portfolio of premium and super premium spirits and wines to the Americas. The majority of our portfolio is new to the travel retail market, offering dynamic, exciting high quality brands, with great stories and wonderful provenance. some of which are exclusive to the Travel Retail channel
Continues director Kevin Baker. ‘I’ve many Duty Free Shows of the Americas under my belt, but for me this is one of the most exciting, if not challenging, yet. We’re a small company with big ideas and a big vision. I’m confident that we’ve got the perfect portfolio for Americas travel retail – both north and south. Now we just need retailers and operators to come and find out for themselves!’
Booth contacts are Rob Nichols, Kevin Baker and Andy Butcher.
Notes to editors: World of Patria International was formed in 2006, expanding rapidly from its original remit to cater for ex-pat Brits, to extensive coverage of retail outlets focused on travellers in Northern France, and extends to ferries, cruise lines and airports. The company sells an extensive range of spirits, wines and beers as well as Ted’s Cigars and Fazer Confectionery in selected markets.
The team also includes Director, Andy Butcher, previously Category Manager for Hoverspeed and P&O Stena Line, followed by a period as Senior National Account Manager for Constellation Wines, and logistics expert Steve Smith, whose expertise was formed in the automotive industry with Mercedes Benz, Renault and Peugeot.
February 2012
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