Counter Intelligence Retail have launched their 2012 Research Program with the exciting Chinese Shopper Study.
Fieldwork has commenced at terminals in Los Angeles, London Heathrow and Guangzhou, before rolling out to Middle East and further Asia locations later in the month, capturing the perceptions, attitudes and motivations the Chinese traveller has towards airport’s retail offer across all core categories.
With responses from more than 8,000 inbound and outbound passenger interviews, from a total of eight airport locations including key locations in China, the study will deliver insight into the expectations and behaviours of this fast-growing passenger group; with an insatiable urge for high end luxury brands, status purchasing and the importance of image.
Press enquiries: Rowena Holland, Essential Communications.
Email: row@essentialcommunications.org.
December 2011
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